Before You Begin: Assign Information Classification

Before You Begin: Assign Information Classification

12 2008 8 5 , 8:00 a.m. (PDT) Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1 2008 8 5 Aug 11, 2005 Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2 VIP 11 VIP 12 : SAT

Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 3 VIP 11 ( APAC) ) CSAT 4.31 (APAC)APAC) CSAT 4 + 1 $500K $250K (APAC)UC ) 2 + 1 $150K $125K (APAC)UC Express WLAN)) 20 $15k Q1 $7.5k Q2 (APAC) : 2008 7 26 ) VIP 11 VIP 11

Presentation_ID Cisco Advanced Wireless LAN) $25K (UC) )Q3 / $15K (UC) E)Q3 $12.5K (UC) )Q4 / $7.5K (UC) E)Q4 $20k Q1 $10k Q2 Cisco Advanced Unified Communications Cisco Advanced Security Cisco Express Unified Communications 2008 7 26 2008 8 20 2008 10 /11 2008 7 26 2008 8 20 -10 25 2008 12 /2009 1 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 4 12 FY09 Presentation_ID

2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 5 6 IIN) Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 6 VIP 12 Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 7

FY 2012 100 10 12 10 8 DC (APAC)Blades, TOR, HPC, 49xx) DC 6 (APAC)WAAS, SLB, ) 4 N)exus 2 0 Cat 6K FY06A FY07

FY08 FY09 FY10 FY11 FY12 : RIM DSSTG 10 SKU Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 8 DC) TAM TAM Growth in DC) Products (2006-2010) DC) TAM 60.0% GrowthRate 50.0% 52.0% 46.1% 40.0% 30.0% 20.0%

23.8% 22.9% 16.1% 14.0% 10.0% 8.0% 0.0% App Delivery Fibre Channel Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. 10 Gigabit Cisco Confidential Gigabit Blade Server DC Security DC

WAN) Opt : Cisco Intelligence Center and DellOro 9 12 $11.4M DC 10 DC *, $M ) SFS (APAC)1) 8 Optical (APAC)4) Security (APAC)2) $6.1M 6 AN)S (APAC)3) Storage (APAC)1) $3.7M 4

Cat 4K+6K (APAC)2) 2 $0.8M 0 5 $0.8M 6 7 8 9 DC * DC Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential = 1000 DC 10 VIP 12 : : 2008 12 27 Advanced Data Center

N)etworking Infrastructure (APAC)DCN)I 2.0) : : US$150,000 SKU : : 4.34 (APAC) APAC) Foundation SKU 5% Advanced SKU 10% 1% Masters

Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 11 VIP 12 UC) Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 12 VIP UC) VIP Express VIP Advanced C) isco Unified C) ommunications Manager sku 16% Foundation UC) sku 10% ( IP ) VIP12 2008 12 27 http://www.cisco.com/web/partners/program/specializations/x-ucom/aberp.html Presentation_ID

2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 13 Express UC) Express SMB UC VIP SMB 16% VIP Express UC (APAC) sku Advanced Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 14 VIP 12 : : 2008 12 27 Business Edition Reseller Authorization : : US$15,000 SKU : : 4.34 (APAC) APAC)

Foundation SKU 10% Advanced SKU 16% Masters Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 15 VIP 12

Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 16 Synergy Research Group: VPN Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 17

Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 18 VIP 12 : Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 19 VIP12

IP (APAC)PCI) Sarbannes Oxley Cisco ASR 1000 VIP Cisco ASR 1000 Cisco ISR - HSEC VIP12 (APAC)ASR) (APAC)6%)

IPsec (APAC)6%) Cisco ISR V3PN) DSP IPsec Cisco Unified CM Express / VIP12 HVPN) (APAC)14%) Cisco ISR - HVSEC (APAC) V3PN)) HVSEC V3PN) SRST Unified CM Express - V3PN) (APAC)6%)

Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 20 VIP : VIP1 VIP2 VIP3 VIP4 VIP5 VIP6 VIP7 VIP8 VIP9 VIP10 VIP11 VIP12 X X X X X X X X X X X

X X X X X X X X X X X X X X X X X X

X X 14% 14% 14% 14% 14% 14% 14% 7% 7% 6% 6% 6% 6% 6% -- -- -- -- -- --

-- 10% 10% 10% 10% 10% -- 2% 2% 2% 2% +1% +1% +1% +1% +1% Master +1% +1%

+2% +2% +2% Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 21 VIP 12 : : Advanced Security : : US$20,000 SKU : : 4.34 (APAC) APAC) Foundation 6% Advanced

14% 1% Masters 2% Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 22 VIP 12 ROI VIP 12 Master Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 23

VIP12 Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 24 2005 TDM 30-35% 50-60% Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 25

VIP Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 26 VIP 12 VIP Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 27 From a $10B+ Market 300 in IP Telephony

($M) 40,000 35,000 IM Email/ FMC) 30,000 25,000 20,000 15,000 10,000 IP PBX 5,000 0 TDM PBX FY03 FY04 FY05

FY06 FY07 FY08 FY09 : Synergy, Gartner, Wainhouse, Datamonitor, Ovum, and Cisco Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential FY10 28 : / TDM IP ; ; IT +

; ; ; Premise + SaaS ; ; Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 29 VIP12 Advanced UC) C) UWL 15% UCMDLU CUWL SKU 21% Advanced CUWL UCSS 21% Advanced CUWL 21% Advanced 6.x and 7.x skuAdvanced 21% A la carte 21% Advanced Unified Communications Manager 21% Advanced UC) SS Advanced SKU UCSS 21% Foundation SKU UC) SS21%

ISR/C) UC) ME/C) UE (C) 28XX/C) 38XX-XXUC) XXX) 21% Advanced UC) VIPISR AXP 15% Foundation Unity C) C) MC) S 15% Foundation EOSSKUVIP UC VIP UCM 4.X IOS SPSKU UC VIP CAT6000 Blades UC VIP CUVC UC VIP CUWL MeetingPlace 7.0 1% 2% Master Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 30 VIP12 Express UC) CUE 16% Advanced Cisco Unified CallConnector 16% Advanced ISR/CUCME/CUE (APAC)C28XX/C38XX-XXUCXXX) 16% Advanced UC VIP ISR AXP 15% Foundation EOS SKU VIP : N)M-CUE, N)ME-CUE Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 31

VIP : VIP1 VIP2 VIP3 VIP4 VIP5 X X X X X IPC X X X X X

VIP6 VIP7 VIP8 VIP9 VIP10 VIP11 VIP12 X X X X X X X X X X X

X X X X X X X X X X / * 10% 10% 20% 20% 20% 16% 16% 17%

17% 15% 15% 15% / * -- 2% 2% 2% 2% -- -- 20% 20% 21% 21% 21%

-- -- -- -- -- +4-6% +46% Master +1% +1% +2% +2% +2% +1% +1% +1% +1%

+1% Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 32 VIP 12 : Advanced Unified Communications : : US$25,000 SKU : : 4.34 (APAC) APAC) Foundation SKU Advanced SKU Masters Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. 15%

21% 1% 2% Cisco Confidential 33 VIP 12 UC) Express : : 2008 12 27 Business Edition Reseller Authorization : : US$30,000 Business Edition UC Express SKU : : 4.34 (APAC) APAC) Foundation SKU 10% Advanced SKU

16% Masters Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 34 VIP 12 Unified C) ommunications Express : : Unified Communications Express : : US$15,000 UC Express SKU : : 4.34 (APAC) APAC)

Foundation SKU 10% Advanced SKU 16% Masters Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 35

Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 36 VIP12 Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 37 2005 2006 2007 :

N)ortel Symbol Trapeze N)etworks HP 3Com Extreme Foundr y Alcate l Enterasys Proxim Aruba N)etworks Meru N)etworks ( 802.11n AP) / Colubris Bluesocket Extricom Siemens Xirrus Vivato

: Gartner: Magic Quadrant 2005, 2006, 2007 Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 38 Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 39 C) isco Motion

Presentation_ID LoB/ API 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 40

API MSE API WIPS Si n N)MSP WCS 2006 Cisco Systems, Inc. All rights reserved. Wi-Fi Presentation_ID

Cisco Confidential RFID 41 3300 API Enterprise 3.0 CapEx CAPWAP/N)MSP Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 42 VIP12

Advanced VIP Cisco 1520 Cisco 3300 Advanced VIP Cisco 1250 .11n VIP VIP12 Cisco 1520 802.11 a/b/ g 8% Cisco 3300 Cisco 3300

8% Cisco WCS WLAN) WCS IT 8% Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 43 VIP 12 :

: Advanced Wireless LAN) : : US$15,000 SKU : : 4.34 (APAC) APAC) Advanced SKU 8% 1% Masters Foundation SKU

Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 3% 44 VIP 12 Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 45 APAC) Unified C) ommunications Advanced Unified Communications PAL Unified C) ommunications Business Edition 2008 12 27 Business Edition Reseller PAL

Unified C) ommunications Express Express Unified Communications PAL Unified C) ommunications Business Edition and UC) Express 2008 12 27 Business Edition Reseller PAL Unified C) ommunications Express Unified C) ommunications Presentation_ID Unified C) ommunications Express Unified C) ommunications VIP 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 46 APAC) Data Center Premier 2008 12 27 Data Center 2.0 PAL Security

Advanced Security PAL FAST START Wireless LAN) Advanced Wireless LAN) PAL FAST START Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 47 C) isco VIP 12 4.34 (APAC)APAC) CSAT

CSAT CSAT UC - $25K Q1 / $12.5K Q2 BE - $15K Q1 / $7.5K Q2 $15K Q1 $7.5K Q2 $20K Q1 $10K Q2 $150K Q1 $75K Q2 Cisco Advanced Wireless LAN) Cisco Advanced Security Cisco Advanced Data Center N)etworking Infrastructure (APAC)DCN)I 2.0) BE & UCX - $30K Q1 / $15K Q2 UCX - $15K Q1 / $7.5K Q2 (APAC) : 2009 1 24 )

UC - Cisco Advanced Unified Communications BE Cisco Business Edition Authorization (APAC)2008 12 27 ) BE & UCX Cisco Business Edition Authorization (APAC)2008 12 27 ) UCX - Cisco Express Unified Communications Cisco VIP 12 Cisco VIP 12 Presentation_ID 2009 1 24 2009 2 10 2009 4 l/5 2009 1 24 2009 2 10 -4 27 2009 6 l/7 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 48 VIP 12 12 : 27/07/2008 24/01/2009 PST VIP 11 - 2008 8 10 8 29 Q1 & Q2 - 2008 10 27 11 14 , Q2 CSAT - 2008 8 1 - 2009 1 24 - 2009 4 /5

- 2009 6 /7 C) AM VIP http://www.cisco.com/go/viptool Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 49 VOD ROI IP IP VIP www.cisco.com/go/vip Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 50 VIP 12 Presentation_ID 2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential 51 VIP12 !!! VIP12 PAL 8 9 10 11 2008 8 1 , 9am PT 2 PAL FY08 5:00 PM FY08 FY09 PAL > Send Surveys > > No Surveys Scheduled/Sent 2006 Cisco Systems, Inc. All rights reserved.

1 2009 1 24 VIP12 Presentation_ID 12 Cisco Confidential 52 GSAT ( ) Yes / / N)O PAL N)o Dont Know Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 53

GSAT / PAL 2009 1 24 5:00 pm PST Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 54 CSAT VIP) / * (APAC)*

) Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 55 VIP12 www.ciscopartnerhelp.com Programs Value Incentive Program VIP URL: VIP www.cisco.com/go/vip VIP www.cisco.com/go/viptool PAL www.cisco.com/go/pal Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 56 VIP 12 VIP 12 C) AM Presentation_ID 2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential 57 2008 9 1 Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 58

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