Business Case Secrets - Pivotal Product Management

Business Case Presentation Template Business Case Presentation Components Why are we considering this proposal? Strategic alignment Opportunity summary Problem; market

analysis Value proposition Solution overview Competitive overview; product positioning Go to market strategy overview High-level financial analysis Team

See the NOTES view in PPT Ask for additional information 2 Summary Slide 1 Why are we here? Market analysis

Differentiation Financial analysis 3 Summary Slide 2 Solution overview Competitive analysis

Team Ask 4 Align with corporate strategy and goals 5

Market Opportunity Overweight U.S. Adults = 156M who own a Smartphone = 32M Wallys members ..with 3.7M = Smartphone 751K

6 Customer Problem and Value Proposition 7 Solution Overview Main features Competitive differentiation

8 Competitive Analysis Any other way to solve the problem, including do nothing Alternatives Indirect

Share of Wallet Category Direct Other solutions competing for the money that could be spent on your solution Similar solutions, can be delivered in alternate ways

Product Closest substitutes as perceived by your target customers 9 Go to Market Strategy Sales Channels Marketing Communications 10

Financial Analysis Revenue Cash Flow Break even IRR

NPV 11 Team 12 Ask Your recommendation What you need to implement next steps

www.pivotalpm.com 14

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