GENRE A2 Media Studies Critical Perspectives Exam UNIT G325 Question 1B THE EXAM Question 1(B) requires candidates to select ONE PRODUCTION & evaluate it in relation to a media concept. You will focus on your FILM TRAILER ONLY. The concepts to which questions will relate to are as follows: GENRE Narrative Representation Audience
Media Language In the exam, questions will be set using one of these concepts. QUESTION Apply the concept of GENRE to one of your coursework pieces TASK 1. What is Genre? Feedback 2. What is the purpose of having Genre? Brainstorm 3. What are Sub-Genres and Hybrid Genres? Discuss + Feedback
4. Which Sub-Genre did you chose? What are the characteristics/conventions? Discuss + Apply 5. What is the Horror Genre and why do audiences consume horrific content? Feedback GENRE & ITS PURPOSE Genre is generally understood as a means of categorizing films under a TYPE label. This categorization is based on similarities in the narrative elements when films are constructed. MAIN CATEGORIES: Setting/Location/Environment of the film Theme - Issues/concepts of the story Mood - Emotional tone of the film An additional way of categorizing film genres is
by the target audience. Each genre will have a set of similar conventions/rules attached to them. Example; In a horror film people should die and it should be scary - otherwise the audience would feel cheated! SUB & HYBRID GENRES Film Genres often branch out into subgenres. In the case of Horror being a major Genre its subgenres are Psychological, Zombie, Slasher etc. Film Genres can also become hybrid genres, where two major genres are mixed together: Action Thriller, Comedy Horror, etc. What is your trailer in terms of sub and hybrid genres? WHAT IS HORROR?
Horror is a genre seeking to elicit a negative emotional reaction from viewers by playing on the audiences primal fears. Horror often deals with the viewers/audiences nightmares, hidden fears, revulsions and terror/fear of the unknown. Plots often involve the intrusion of an evil force, event, or personage. Prevalent elements include ghosts, aliens, vampires, werewolves, demons, vicious animals, monsters, zombies, cannibals, and serial killers. Horror is often used as a form of escapism for people that enjoy (or dont enjoy it as much) being scared and frightened. GENRE QUOTES Include one/two in your answer Genre creates expectations that condition our responses. Genre sets up hopes and promises and brings pleasure if these are fulfilled
- Warren Buckland. Different genres specify different contracts to be negotiated between the text and the reader - Sonia Livingstone. Genre is not simply given by the culture, but rather it is in a constant process of negotiation and change David Buckingham. Genre is a recurring type or category of text, as defined by structural and thematic criteria David Duff. BURTON THEORY 1 BURTON - GENRE STRUCTURE oThe idea that to truly understand genre, we must
look at similarities in the construction of different media texts (films, TV shows etc.) o The idea that genre is established through a check list of repeatable elements and scenarios that help calculate a set formula. o The idea that genres may vary in content, but there is THEORIST Graeme Burton is a freelance
lecturer and writer, who is most well known for his work on critical perspectives in communicatio n, media, and BURTON - GENRE STRUCTURE Burton's work reflects on how genres depend on recognisable conventions (or six elements) in order to be categorised effectively/correctly for audiences.
1.MAIN CHARACTERS (Protagonist (Audience Favourite/Hero) & Antagonist (Enemy/Villain) 2.STOCK CHARACTERS (Minor Characters Friends, Family members etc. no major screen time) 3.STOCK SITUATIONS (Car Chases, Losing Keys, Shoot Outs, Trapped in Small Places etc.) 4.ICONS (Props, Music, Character, Costume something iconic of the film or genre)
5.BACKGROUND & DCOR (Setting, Location, Interior, Set Design, Surroundings etc.) BURTON - GENRE STRUCTURE B . A . D p U k
c a B y l p p A e b i r Desc
NEALE THEORY 2 NEALE - FAMILIARITY oThe idea that genres may be dominated by repetition, but are also marked by difference, variation, and change. o The idea that genres change and develop over time, and often vary, as they borrow from and overlap with one another. o The idea that genres exist within specific economic,
institutional and industrial THEORIST Steve Neale is a British analytic philosopher whose work reflects meaning, interpretation & communicatio n in Hollywood cinema.
NEALE - FAMILIARITY Neale's work reflects on the concept of Genre, and how genres depend on their ability to change or adapt in order to survive. If films follow genre conventions too much, they become too predictable. 1.PLEASURE (AUDIENCE GRATIFICATION): Neale argues that audience/viewer pleasure is derived from repetition and difference and that there would be no pleasure experience, without difference. 2.EXPECTATIONS (MEET AUDIENCE NEEDS): Neale therefore believes that Genre must fulfill audience expectations - giving the public what they want and desire from
a media text, while also being different in its construction. 3.FAMILIARITY WITH INNOVATION: Neale calls his approach to genre Familiarity with Innovation. If genres do not adapt enough over time, they can become too NEALE - FAMILIARITY B . A . D p U
k c a B y l p p A e b i r Desc
POSSIBLE STRUCTURE P1: INTRODUCTION. What is the Theoretical Concept & its Purpose? What is Your Project? What is Horror & Why Do Audiences Watch? INCLUDE A QUOTE FROM A THEORIST P2: GRAEME BURTON GENRE STRUCTURE THEORY Describe Theory + Apply Theory to Trailer + Backup With Real Film P3: STEVE NEALE FAMILARITY WITH INNOVATION THEORY Describe Theory + Apply Theory to Trailer + Backup With Real Film P4: CONCLUSION How could this concept develop in the future?
TASK CONSTRUCT AN ESSAY ANSWER INCLUDE: INTRODUCTION + THEORIES + RMTS + CONCLUSION LEVEL 4 21-25 Candidates demonstrate a clear understanding of audience and relevant media theory and can relate concepts articulately to the production outcome, describing specific elements in relation to theoretical ideas about how media texts are produced for and received by audiences in various ways. Candidates offer a broad range of specific, relevant, interesting and clear examples of how their product can be understood in relation to relevant theories of audience and reception. The use of conceptual language is excellent. Complex issues have been expressed clearly and fluently using a style of writing appropriate to the complex subject matter. Sentences and paragraphs, consistently relevant, have been well structured, using appropriate technical terminology. There may be few errors of spelling/punctuation/grammar.
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