Give em What They Want Patron-Driven Collection Development Karen Fischer, Collections Analysis & Planning Librarian Mike Wright, Head, Acquisitions & Rapid Cataloging, The University of Iowa Libraries Iowa Library Association | Annual Conference | Oct. 14, 2010
Patron-Driven is just in time selection Users, not librarians, select resources for the library. Most often done with ebooks, but they could be print as well. There are many definitions of PDA, but Iowas is not mediated in any way Selection occurs via MARC records loaded into the local
catalog with a live URL. Users can access the ebook with a click. Titles are also available via ebrarys portal After a certain number of uses, the library owns the ebook and is billed by the vendor Why PDA? Academic libraries have long relied on Just in Case
collection development, AKA expert selection The Kent Study (1979) & Rick Luggs informal survey (2009) indicate that the just in case approach is lacking Kent: Stats on 37,000 books acquired in 1969 39.8% of these never circulated during the study period 60.2% circulated one or more times
If no circulation in the 1st 6 yrs, theres 1% chance of ever circulating Why PDA? These studies indicate that selection may not be as expert as we thought; we may not be buying what users really want Given the need to maximize use of resources and buy things
we know will be used, educated guesses and blanket approval plans may no longer be good enough Enter patron-driven acquisition (PDA),where you only buy what gets used Iowa became interested in PDA for ebooks based on PDA model at UT-Austin
Developing PDA for U of I UI reps. spoke with staff from YBP Library Services, our primary monographs vendor, at ALA in 09. YBP was already doing patron driven plans for other libraries UI had worked with YBP to establish our innovative virtual approval plan and felt YBP could help realize the PDA program we envisioned
Further talks Representatives from the University of Iowa, ebrary, and YBP met to rough out what would become the ebrary-YBP PDA pilot program: Developing PDA @ Iowa (contd) We had specific requirements: Ebooks only
Non-mediated approach to title acquisition by patrons Instantaneous access to the ebook title Duplication control against print or ebooks owned by UI Libraries Details were pieced together very quickly; UIs ebrary/YBP pilot project began on Oct. 1, 2009. Our model became the one ebrary/YBP used for other libraries
Specifics 10 uses would trigger a purchase There was a conscious decision to not announce the project to the public ebrary provided MARC records to load into our catalog Initially, ebrary offered 100K titles; we accidentally loaded only 19,000
Given our results, that mistake probably saved the whole pilot project: users loved it! UI deposited $25K with ebrary for purchases By Nov. 30 we spent $28K on 262 titles and the weekly spend was increasing clearly we were onto something but the numbers were not sustainable
Specifics To slow things down, we chose to limit the number of titles available Working with YBP and ebrary, the full set of ebrary titles was passed against our YBP profile and limited by date. Also blocked certain publishers for which wed purchased ebook deals: Elsevier, Springer, Wiley
YBP is noted for having robust and detailed approval plan profiling; it was a perfect fit This worked; number purchases stabilized with a reasonably sized collection. PDA continued at a sustainable pace Usage Analysis 11-12 months of data for usage and PDA purchases
(Sept/Oct 09 Sept 10) 12,947 PDA titles in catalog | 47,367 Academic Complete titles (subscription) in catalog user session = how many times a patron uses a book in unique ebrary sessions PDA Spending
PDA Publishers Highest number of titles purchased were from: Taylor & Francis(211) Elsevier (184) Wiley (83) Cambridge UP (60)
McGraw-Hill (53) PDA Publishers Highest average use per publisher were from: McGraw-Hill (17.8) Continuum International Pub (13.2) Amacom (13.0)
ME Sharpe (13.0) U of Minnesota Press ( 11.4) PDA Subject Analysis The most titles were purchased in: Medicine (133) Sociology (72)
Economics (58) Education (54) Biology (43) PDA Usage Most used titles PDA Usage
Most duplicated subject areas: Medicine Psychology Sociology Education Biology Most duplicated publication years:
2008, 2004, 2007, 2009 Total ebrary Title Usage 11 mos. Title Usage most used publishers Misc Publishers (pubs with less than 25 user sessions) 6821 McGraw-Hill 3396
Oxford Univ. Press 3130 Routledge 2948 University Presses (various) - 2266 Title Usage average use/title
Beacon Press - 8.3 Amacom - 8.0 World Bank - 7.6
University Presses (various) 7.0 MIT Press 7.0 University Presses Most user sessions: Oxford UP (3130), Cambridge UP (1872), U of California Press (1426), U of Minnesota Press (1426), MIT Press
(947) Highest average use/title: Northwestern U P (21.0), U of Alabama Press (19.2), U of Hawaii Press (10.7), MIT Press (6.96), Purdue UP (6.75) Title Usage- Subject Analysis
Most used ebrary titles Future analyses YBP and ebrary will share data coming early 2011. Hope to get better data to analyze the subscription titles from ebrary.
Statistics will change with ebrarys change to definition of a trigger for purchase (Oct 10). Conclusions Publishers are interested in all the data generated. What does PDA mean for collection management policies? For budget allocations?
Ebooks data and management is where ejournals were 25 yrs ago. Trust the patron! Copyright Copyright 2010 by Karen Fischer and Michael Wright. This work is copyrighted under the Creative Commons Attribution
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