Industry and Market Analysis - Mrs. Gallegos

Industry and Market Analysis - Mrs. Gallegos

Analyzing MOSAIC USA DemographicsNow Denver Public Library Objectives The students will be able to: Work with a partner to develop an electronic business proposal Analyze a specific MOSAIC USA

customer segment MOSAIC USA Refresher! Market Segment Components Overview Demographics and Behavior

Who we are (demographics) Where we live (geographics) How we live (psychographics) How we view the world (psychographics) How we get by (demographics buying behavior) Digital Behavior How to reach us!

Supporting detailed charts Whats the Assignment?! Your boss, Mrs. Gallegos, recently won the state lottery. She has already invested some money with startup companies. However, she hasnt connected with your market segment. Prepare a business proposal presentation for a business selling goods or a service you believe would be a wonderful addition for her portfolio.

Business Proposal Components Description of the good or service Note: This does NOT need to be a new product! Market Segment Analysis Why does this group want this good or service? Refer to the database to support your response. Conduct additional online research about the good, service or the market segment You will need a total of three sources for this

project. Which segment do I have?! Work with your partner from last week! Get assigned a Mosaic Household from the DemographicsNow database You can access this

information either through a search engine or on the Denver Library web site. How do I access the Mosaic Info? Type your demographic group into a search engine: American Royalty demographic On this example, select the

second one with the Type in the title! (Please note this does not always work!) Denver Library steps! Logon to Denverlibrary.org From the top select Research, then select the business database Scroll down to DemographicsNow

Type in your library card info. Scroll over to Looking for Demographics, Click on Start Now In the Report Type, scroll down and select Mosaic Household Comparison Top left select Cilck here for Mosaic Cluster Details Click on the link for your Mosaic type Final Step Write an electronic business proposal which includes a minimum of three sources to support

your responses. You can utilize either PowerPoint or Prezi. Use MLA format to cite your sources in your proposal Present your brief proposal to the class. You will only have three minutes to sell your idea! Evaluation Presentation did you convince me? Did both partners present? Were you able to answer questions?

Effective teamwork Each partner shared the responsibility and stayed on task during the activity Quality of written project Organized writing Justified responses by referring to online sources Used vocabulary and concepts aligned with business concepts

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