Instructions for Using This Game Template

Instructions for Using This Game Template

Classroom Jeopardy Challenge: Understanding SEM Playing SEM Jeopardy Remember this is Jeopardy, so where you see the text answer, this is the prompt the students will see, and where you see question should be the students response. After each answer appears, remember to click the arrow located in the lower left hand corner of the slide to return to the selection board. Sports & Entertainment Marketing Jeopardy! Copyright

2012 by Sports Career Consulting, LLC Classroom Jeopardy Challenge: Understanding SEM Sem jeopardy! Sports & Entertainment Marketing Jeopardy! Copyright 2012 by Sports Career Consulting, LLC

Classroom Jeopardy Challenge: Understanding SEM Sports Industry Pioneers Entertainment Industry Pioneers SEM 101 Functions of Marketing

Defining SEM 10 10 10 10 10 20

20 20 20 20 30 30 30

30 30 40 40 40 40 40

50 50 50 50 50 Sports & Entertainment Marketing Jeopardy! Copyright

2012 by Sports Career Consulting, LLC Classroom Jeopardy Challenge: Understanding SEM He was marketed as Air Jordan and was responsible for the emergence of athlete/shoe company partnerships because of successful marketing and sales of Nike sneakers. Sports & Entertainment Marketing Jeopardy! Copyright

2012 by Sports Career Consulting, LLC Classroom Jeopardy Challenge: Understanding SEM Who is Michael Jordan? Sports & Entertainment Marketing Jeopardy! Copyright 2012 by Sports Career Consulting, LLC Classroom Jeopardy Challenge:

Understanding SEM He broke the segregation barrier in pro sports when he was offered a contract to play for Major League Baseballs Brooklyn Dodgers. Sports & Entertainment Marketing Jeopardy! Copyright 2012 by Sports Career Consulting, LLC Classroom Jeopardy Challenge:

Understanding SEM Who is Jackie Robinson? Sports & Entertainment Marketing Jeopardy! Copyright 2012 by Sports Career Consulting, LLC Classroom Jeopardy Challenge: Understanding SEM He is the founder of Nike and got

his start selling shoes from the trunk of his car. Sports & Entertainment Marketing Jeopardy! Copyright 2012 by Sports Career Consulting, LLC Classroom Jeopardy Challenge: Understanding SEM Who is Phil Knight?

Sports & Entertainment Marketing Jeopardy! Copyright 2012 by Sports Career Consulting, LLC Classroom Jeopardy Challenge: Understanding SEM He was one of the most imaginative sports entrepreneurs of the past century who once sent 37 Eddie Gaedel to the plate in an official game in one of the most outrageous promotions seen

in professional sports. Sports & Entertainment Marketing Jeopardy! Copyright 2012 by Sports Career Consulting, LLC Classroom Jeopardy Challenge: Understanding SEM Who is Bill Veeck? Sports & Entertainment Marketing Jeopardy!

Copyright 2012 by Sports Career Consulting, LLC Classroom Jeopardy Challenge: Understanding SEM She was the first female athlete to sign an endorsement contract and co-founded the Ladies Professional Golf Association (LPGA) in 1950. Sports & Entertainment Marketing Jeopardy! Copyright

2012 by Sports Career Consulting, LLC Classroom Jeopardy Challenge: Understanding SEM Who is Babe Didrikson? Sports & Entertainment Marketing Jeopardy! Copyright 2012 by Sports Career Consulting, LLC

Classroom Jeopardy Challenge: Understanding SEM He developed the first fully synchronized sound cartoon when Mickey Mouse was featured in Steamboat Willie. Sports & Entertainment Marketing Jeopardy! Copyright 2012 by Sports Career Consulting, LLC

Classroom Jeopardy Challenge: Understanding SEM Who is Walt Disney? Sports & Entertainment Marketing Jeopardy! Copyright 2012 by Sports Career Consulting, LLC Classroom Jeopardy Challenge: Understanding SEM

He has sold over 1 billion albums worldwide, far more than any other artist in history and is dubbed as Undisputed King of Rock and Roll by the Rock and Roll Hall of Fame. Sports & Entertainment Marketing Jeopardy! Copyright 2012 by Sports Career Consulting, LLC Classroom Jeopardy Challenge:

Understanding SEM Who is Elvis Presley? Sports & Entertainment Marketing Jeopardy! Copyright 2012 by Sports Career Consulting, LLC Classroom Jeopardy Challenge: Understanding SEM

He is generally regarded as the greatest author of childrens books of all time as his children's books, which he both illustrated and wrote, have sold more than 220 million copies and have been translated into twenty languages as well as Braille. Sports & Entertainment Marketing Jeopardy! Copyright 2012 by Sports Career Consulting, LLC Classroom Jeopardy Challenge:

Understanding SEM Who is Dr. Seuss? Sports & Entertainment Marketing Jeopardy! Copyright 2012 by Sports Career Consulting, LLC Classroom Jeopardy Challenge: Understanding SEM He created the Muppets and Kermit

the Frog and the characters for Sesame Street (Bert and Ernie, Big Bird, Grover, Oscar the Grouch etc.) Sports & Entertainment Marketing Jeopardy! Copyright 2012 by Sports Career Consulting, LLC Classroom Jeopardy Challenge: Understanding SEM Who is

Jim Henson? Sports & Entertainment Marketing Jeopardy! Copyright 2012 by Sports Career Consulting, LLC Classroom Jeopardy Challenge: Understanding SEM Introduced slap-stick comedy and in a 1995 worldwide survey of film critics, was voted the greatest actor in

film history. Sports & Entertainment Marketing Jeopardy! Copyright 2012 by Sports Career Consulting, LLC Classroom Jeopardy Challenge: Understanding SEM Who is Charlie Chaplin?

Sports & Entertainment Marketing Jeopardy! Copyright 2012 by Sports Career Consulting, LLC Classroom Jeopardy Challenge: Understanding SEM The acronym for sports and entertainment marketing. Sports & Entertainment Marketing Jeopardy!

Copyright 2012 by Sports Career Consulting, LLC Classroom Jeopardy Challenge: Understanding SEM What is SEM? Sports & Entertainment Marketing Jeopardy! Copyright 2012 by Sports Career Consulting, LLC

Classroom Jeopardy Challenge: Understanding SEM A means for communicating messages to a large audience or many people. Sports & Entertainment Marketing Jeopardy! Copyright 2012 by Sports Career Consulting, LLC

Classroom Jeopardy Challenge: Understanding SEM What is media? Sports & Entertainment Marketing Jeopardy! Copyright 2012 by Sports Career Consulting, LLC Classroom Jeopardy Challenge: Understanding SEM

The time available to people when they are not working or assuming responsibilities, often times referred to as free time. Sports & Entertainment Marketing Jeopardy! Copyright 2012 by Sports Career Consulting, LLC Classroom Jeopardy Challenge: Understanding SEM

What is Leisure Time? Sports & Entertainment Marketing Jeopardy! Copyright 2012 by Sports Career Consulting, LLC Classroom Jeopardy Challenge: Understanding SEM The two primary types of sports and entertainment marketing.

Sports & Entertainment Marketing Jeopardy! Copyright 2012 by Sports Career Consulting, LLC Classroom Jeopardy Challenge: Understanding SEM What is marketing through sports and the marketing of sports?

Sports & Entertainment Marketing Jeopardy! Copyright 2012 by Sports Career Consulting, LLC Classroom Jeopardy Challenge: Understanding SEM In the early days of team sports, these were the only two consistent revenue streams for team owners.

Sports & Entertainment Marketing Jeopardy! Copyright 2012 by Sports Career Consulting, LLC Classroom Jeopardy Challenge: Understanding SEM What are concessions and ticket sales? Sports & Entertainment Marketing Jeopardy!

Copyright 2012 by Sports Career Consulting, LLC Classroom Jeopardy Challenge: Understanding SEM The process of developing, promoting, and distributing products, or goods and services, to satisfy customers needs and wants. Sports & Entertainment Marketing Jeopardy!

Copyright 2012 by Sports Career Consulting, LLC Classroom Jeopardy Challenge: Understanding SEM What is marketing? Sports & Entertainment Marketing Jeopardy! Copyright 2012 by Sports Career Consulting, LLC

Classroom Jeopardy Challenge: Understanding SEM The market in which the businesses and products offered to its buyers are sport related and may be goods, services, people, places or ideas. Sports & Entertainment Marketing Jeopardy! Copyright 2012 by Sports Career Consulting, LLC

Classroom Jeopardy Challenge: Understanding SEM What is the Sport Industry? Sports & Entertainment Marketing Jeopardy! Copyright 2012 by Sports Career Consulting, LLC Classroom Jeopardy Challenge: Understanding SEM

The process of developing, promoting, and distributing products, or goods and services, to satisfy customers needs and wants through entertainment, or any diversion, amusement, or method of occupying time. Sports & Entertainment Marketing Jeopardy! Copyright 2012 by Sports Career Consulting, LLC Classroom Jeopardy Challenge:

Understanding SEM What is entertainment marketing? Sports & Entertainment Marketing Jeopardy! Copyright 2012 by Sports Career Consulting, LLC Classroom Jeopardy Challenge: Understanding SEM Whatever activities people are

willing to spend their money and spare time viewing rather than participating. Sports & Entertainment Marketing Jeopardy! Copyright 2012 by Sports Career Consulting, LLC Classroom Jeopardy Challenge: Understanding SEM What is

entertainment? Sports & Entertainment Marketing Jeopardy! Copyright 2012 by Sports Career Consulting, LLC Classroom Jeopardy Challenge: Understanding SEM The act of using sports as a platform to market products or services and increase sales or the process the of marketing and selling

the sports property itself. Sports & Entertainment Marketing Jeopardy! Copyright 2012 by Sports Career Consulting, LLC Classroom Jeopardy Challenge: Understanding SEM What is sports marketing? Sports & Entertainment Marketing Jeopardy!

Copyright 2012 by Sports Career Consulting, LLC Classroom Jeopardy Challenge: Understanding SEM Assigning a value to products and services on the basis of supply and demand. Sports & Entertainment Marketing Jeopardy! Copyright

2012 by Sports Career Consulting, LLC Classroom Jeopardy Challenge: Understanding SEM What is pricing? Sports & Entertainment Marketing Jeopardy! Copyright 2012 by Sports Career Consulting, LLC

Classroom Jeopardy Challenge: Understanding SEM The process of determining how best to get products and services to consumers. Sports & Entertainment Marketing Jeopardy! Copyright 2012 by Sports Career Consulting, LLC Classroom Jeopardy Challenge:

Understanding SEM What is distribution? Sports & Entertainment Marketing Jeopardy! Copyright 2012 by Sports Career Consulting, LLC Classroom Jeopardy Challenge: Understanding SEM The process of creating a

budget for a companys marketing. Sports & Entertainment Marketing Jeopardy! Copyright 2012 by Sports Career Consulting, LLC Classroom Jeopardy Challenge: Understanding SEM What is financing?

Sports & Entertainment Marketing Jeopardy! Copyright 2012 by Sports Career Consulting, LLC Classroom Jeopardy Challenge: Understanding SEM The process of communicating with consumers to assess and fill their needs, as well as anticipating future needs. Sports & Entertainment Marketing

Jeopardy! Copyright 2012 by Sports Career Consulting, LLC Classroom Jeopardy Challenge: Understanding SEM What is selling? Sports & Entertainment Marketing Jeopardy! Copyright

2012 by Sports Career Consulting, LLC Classroom Jeopardy Challenge: Understanding SEM The process of gathering and using information about customers to improve business decision making. Sports & Entertainment Marketing Jeopardy! Copyright 2012 by Sports Career Consulting, LLC

Classroom Jeopardy Challenge: Understanding SEM What is marketing information-management? Sports & Entertainment Marketing Jeopardy! Copyright 2012 by Sports Career Consulting, LLC

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