IOF International Osteoporosis Foundation

IOF International Osteoporosis Foundation

WORLD OSTEOPOROSIS DAY 2013 International Osteoporosis Foundation www.worldosteoporosisday.org WHAT IS WORLD OSTEOPOROSIS DAY? Annual campaign, taking place on October 20 Spearheaded by the International Osteoporosis Foundation (IOF) Dedicated to raising global awareness of the

prevention, diagnosis and treatment of osteoporosis & maintenance of musculoskeletal health Activities organized by national osteoporosis patient and medical societies from 90 countries, globally ORGANIZED BY IOF SINCE 1997 Since 1999, has featured a specific theme:

1999 Early Detection 2000 Building Bone Health 2001 Bone Development in Youth

2002 Osteoporosis in the Workplace 2003 Quality of Life 2004 Osteoporosis in Men 2005 Exercise 2006 Nutrition 2007 Risk Factors

2008 Advocate for Policy Change 2009 Advocate for Policy Change 2010 Signs and Symptoms of Spinal Fractures 2011 3 Steps to

Unbreakable Bones: Vitamin D, Calcium & Exercise 2012 Stop at One: Make Your First Break Your Last THEME 2013: STRONG WOMEN MAKE STRONGER WOMEN STRONG WOMEN MAKE STRONGER WOMEN FOCUS Postmenopausal women, with an emphasis on

intergenerational bone health awareness WHY? Postmenopausal women are at high risk due to the rapid bone loss which occurs with the onset of menopause One in three women aged over 50 years will break a bone due to osteoporosis Women are often the main gatekeepers to the family so their bone health is a priority to safeguard future generations Women are living longer and must age healthily to reduce the impact on health care budgets FOR HEALTHCARE PROFESSIONALS

AND POLICY MAKERS NEW Thematic report: Bone Care for the Postmenopausal Woman Key burden statistics HCPs: fracture prevention, avoiding secondary fractures and identifying those at risk through tools such as FRAX Policy makers: presents the cost-benefit arguments Available in seven languages: www.worldosteoporosisday.org

FOR PATIENTS AND THE GENERAL PUBLIC NEW Brochure: Five essential strategies for bone care after 50 Know your risk Take action to prevent and control osteoporosis Talk to your doctor Test for osteoporosis Treat your condition Tell your friends and family about

better bone health and help make them stronger Available in seven languages: www.worldosteoporosisday.org FOR PATIENTS AND THE GENERAL PUBLIC NEW Tip Cards THE WOMEN OF STEEL PROJECT www.facebook.com/worldosteoporosisday SPREADING THE MESSAGE

THROUGH SOCIAL MEDIA twitter.com/iofbonehealth #worldosteoporosisday Let the women in your life know that they make you strong by sharing a badge on their Facebook wall or mentioning them on Twitter. Click on the images below to share them on your strong womens Facebook wall. CREATING A MOVEMENT: WEAR WHITE Encouraging World Osteoporosis Day supporters and advocates to wear white for

better bone health on October 20th and during their events Photos can be submitted to www.worldosteoporosisday.org or shared via facebook.com/worldosteoporosisday GLOBAL PARTICIPATION: MAXIMIZING VISIBILITY FOR EVENTS NEW Interactive events map Shows not only the country where the activity or event is taking place

but the exact location within it Includes links to promotional flyers and photographs All events are featured on the World Osteoporosis Day homepage news feeder and Facebook site Submit your event or find out what is happening in your country www.worldosteoporosisday.org GENERATING MEDIA COVERAGE

THEMATIC REPORT LAUNCH: October 10 Osteoporosis is a major threat to women and their future independence, new report shows Region-specific versions for Asia-Pacific, Latin America and Middle-East & Africa, containing local statistics CONSUMER MEDIA: October 17 Women at serious risk for osteoporosis and lifethreatening fractures Supporting media fact sheet also available

THANK YOU TO Committee of National Societies (CNS) as well as the global health community for their national-level efforts. Global sponsors for the unrestricted educational grants provided: WWW.WORLDOSTEOPOROSISDAY.ORG 15

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