Amadeus Magyarorszg Pcs, 2002. Mjus 09. Br Balzs

Amadeus Magyarorszg Pcs, 2002. Mjus 09. Br Balzs Sales and Marketing Manager Az Amadeus rendszer trtnete Tulajdonosi szerkezet gyfelek csoportostsa (utazsi iroda, lgitrsasg) Termkek utazsi irodknak (l bemutatk) Termkek lgitrsasgoknak

Amadeus s a versenytrsai Az Amadeus Stratgija Krdsek Tulajdonosi szerkezet Stock Exchange Az Amadeus erssge 18.28%

18.28 % 23.36% 40.08% HQs: Madrid, Spain Amadeus Marketing

(MAD/NCE) Amadeus Development (NCE) Amadeus Data Processing (MUC) Mrfldkvek az Amadeus trtnetben:

-1987: alapts(LH,AF, IB, s a SAS) -1988: els NMC (National Marketing Company) -1991: els lgifoglalsok -1996: 300 millio foglals -1997: Travel Website www.amadeus.net -1999: tzsdei bevezets (MAD, BCN, PAR, FRA) -2001: British Airways s Qantas 3 kzponti iroda Network Operations Holding and Mktg

ERDING MADRID Mktg and Development NICE Regionlis kzpontok Bangkok

Miami Buenos Aires NMC (National Marketing Company) 199 orszgban NMC NMC NMC NMC

NMC NMC NMC Az Amadeus rendszerben foglalhat szolgltatk: Menetrendet trol lgitrsasgok szma: 740 Foglalhat lgitrsasgok szma:

455 Amadeus felhasznl lgitrsasg: 102 Autklcsnz lokcik: 23,911 Autklcsnz vllalatok: 46 Szllodk: 55,974 Hotellncok: 322

Amadeus Magyarorszg -Alapts 1993-ban: Start Hungria -1996 Amadeus Magyarorszg Kft.-100%-os Amadeus tulajdon - 2002: 35%-os piaci rszeseds (terminlszm) Utazsi Irodai termkek csoportostsa: 1. Az elrs tpusa alapjn Front Office (mrettl fggen: Proweb, StartWeb Kliens, ProTempo IP) Back Office (szmlzs, statisztika)

Infrastruktra (Hw, telecom) Utazsi Irodai termkek csoportostsa: 2. A foglalt szolgltats alapjn: Repljegy (Amadeus Air)

Amadeus Cars Amadeus Hotels Amadeus Ferry and Cruise START Touroperatorok (TUI, Neckermann) Lgitrsasgi termkek: Lgitrsasgra specializlt Front Office Sajt Check in s inventory rendszer Weboldalhoz kapcsolhat foglalsi motor (www.aua.com, www.iberia.com, www.lufthansa.com) Electronic Ticketing

A konkurencia each 1. Sabre www.sabre.com USA kzpont, nvekv magas piaci rszeseds American Airlines tmogats Ers web jelenlt (www.travelocity.com) 2. Galileo

www.galileo.com USA kzpont Cskken piaci rszeseds j tulajdonos (Cendant) Jv ?????

3. Worldspan www.worldspan.com USA kzpont NW, TWA, Delta Airlines Cskken piaci rszeseds vilgszerte Az Amadeus Stratgija

Szoftverkarbantartsi kltsgek optimalizlsa: Bngsz alap front office (browser based): jelenleg 15 k ProWeb Cl 2003 vgre sszes terminl browser based legyen Kommunikcis kltsgek optimalizssa: Internetes technolgik j szektorokban kzs vllalatok ltrehozsa Vsrls vs. Joint Venture Pl: SAP Travel panning, e-travel. j lgitrsasgi termkek (NewGen Inventory system, DCS) Stratgia 2002 E commerce

XML API 1A-Res Trip Flow XML API 1A-Res Trip Flow

XML API BroadVision/Amadeus Travel Commerce A foglals lpsei Felhasznl www. FLY. com www.amadeus.net/ PL/FLY/en

Ticket $ ATO-CTO Agent AMANET 1A Central

System PNR Szolgltat rendszere Krdsek? 1. www.amadeushungary.hu (tanfolyamok, termkinformcik) 2. Br Balzs E-mail: [email protected]

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