Persuasion Techniques

Persuasion Techniques

PERSUASIVE TECHNIQUES and the Media Mass Media A means for sending informatio

n to large numbers of people Media- Persuasive Techniques Loaded Words & Pictures Image Fun

Romance Name Calling Plain Folks Approach Testimonial Bandwagon Unsupported Generalities Loaded Words and Pictures

Using words and pictures that appeal to the IMAGE

Buy this product and you will be cool or look like the

FUN Using this product makes your life more fun; buy it Romance Owning this

product will make you more Name Calling

The competin g product is not as good as Plain Folks Approach

Regular people use it. Testimoni alabout using A person talks the product and endorses buying the product.

Sometimes done by a famous celebrity. Bandwag on Join the group; everyon

e is buying it, so Unsupported Generalities Making

bold claims or empty promises without supportin

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