Persuasive Strategies

Persuasive Strategies

Persuasive Strategies Copyright 2006 IRA/NCTE. All rights reserved. ReadWriteThink.org materials may be reproduced for educational purposes. Images 2006 Microsoft Corporation. All rights reserved. Claim State your argument. Example: I am going to try to convince you

that chocolate is a healthy snack. Logos- Logic Facts, numbers, and information can be very convincing. Example: A Snickers bar has

280 calories and 30 grams of sugar. Thats not very healthy. Pathos- Emotions Getting people to feel happy, sad, or angry can help your argument. Example: Your

donation might just get this puppy off the street and into a good home. Ethos- Trust/ Credibility If people believe and trust in you, youre more likely to

persuade them. Example: Believe me! Ive been there before. Im just like you. Kairos- Urgency Try to convince your audience that this issue is so important they must act now.

Example: This is a one-time offer. You cant get this price after today. 4 Categories of Persuasion

Logos/ Logic Pathos/ Emotions Ethos/ Trust, Credibility Kairos/ Urgency Research Using reliable research can help your argument seem convincing.

Example: A recent study found that students who watch TV during the week dont do as well in school. Big Names Important people or experts can make your argument

seem more convincing. Example: Former U.S. president Bill Clinton thinks that junk food should be taken out of vending machines.

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