Persuasive Techniques Definitions, Examples & Activities What are Persuasive Techniques ?
Examples of Persuasive Techniques include Emotive Language Repetition
Evidence Examples of Persuasive Statistics Techniques include& Data Appeals Hyperbole
(exaggeratio n) Connotations Attacks Anecdotes Emotive language
Definition: Language selected to evoke emotions. Words that make you feel a particular way. Emotive language An example: The mother cried when her son won the award, because she knew
that he had done it for his best friend, who was too sick to run. Emotive language task 1. With a partner write 10 words that might be considered emotive.
2. Put 5 of these words into a paragraph. Choose the most emotive words you can. 3. Read your paragraph aloud to a partner. How does it sound? Can your partner
suggest any words that might make it sound even more emotive? Repetition Definition: Occurs when words are repeated in order to make a stronger impact on the audience.
Repetition An example: The people of this city deserve a mayor they can trust, a mayor they can respect, a mayor they can count on. Repetition task Answer these questions:
1. In which situations do you think repetition works best? 2. What types of words are best to be repeated?
3. Write the introduction to a speech the Prime Minister might make to the Australian people about refugees use repetition! 4. Share in a small group.
Evidence Definition: Evidence is any material or information used in support of an argument. It can be: Facts and statistics
Expert opinion Research Evidence An example: The citys 1.5 million households used
over 500 billion litres of water Wind power generates fewer pollutants than burning fossil fuels. Evidence task Search http://www.abc.net.au/btn/ (Behind The News) for three different examples of evidence being used to persuade.
Write down the names of 3 stories using evidence. Statistics and data Definition: Numbers, tables and graphs, percentages and ratios used as evidence to support an argument. Statistics is the science of interpreting and analysing this
information. Statistics and data Statistics and data task 1. Explain what the following graph is telling us.
2. How might it be used to persuade an audience? Connotations Definition: A positive or negative implication. Words or phrases with loaded language that promote a positive or
negative feeling or idea. Connotations Examples: The children were slaughtered as the slept. Her reckless behaviour was questioned. The Anzac legend
Connotations Task In your group, write 10 sentences that have connotation. Use
your dictionary to check the meanings of words. The online thesaurus http://thesaurus.com/ might be of assistance. Attacks Definition: Criticising or opposing an individual or an idea
Attacks Examples: Her comments are little more than childish gibberish. Mr Smith must be held accountable for the terrible test results. Attacks task
In your group, write a short conversation. In your conversation make at least three attacks at each other. Type it up. Practise it and present it to the class. Attacks A Conversation Emily Adam
You are so rude Well, you are to blame for that, mother! Anecdotes Definition: A short story usually recounting a
personal experience Anecdotes Example: When I was twelve years old I was on the train on the way to zoo. I have never been so frightened in all my life.
Anecdotes Task In 40 words (exactly) write a personal anecdote about something that happened over the holidays. Hyperbole (exaggeration) Definition: Gross exaggeration - used for a dramatic effect
Hyperbole (exaggeration) Example: Ill be the only 16 year old in the universe whos not allowed to go to the party. We are all being brainwashed by mind numbing TV programs like Big Brother.
Hyperbole Task In groups, write 5 examples of hyperbole. Use these to write an advertisement selling a new brand of soap powder called WOW! Appeals Definition: Appeals attempt to persuade through emotional manipulation; targeting of
particular interests or concerns. There are many different types of appeals. Appeal to Reason (a.k.a. rational appeal) DEFINITION: This is persuasive writing that appeals to the part of humans that likes to think.
It tries to persuade us by giving what appear to be good, solid reasons to share the authors point of view. It uses facts, definitions, cause and effect, etc. Appeal to Reason (a.k.a. rational appeal) EXAMPLE: Many studies show that the most
successful way for a student to improve his reading level is to READ! Appeal to Reason Task Answer the following questions in paragraph form. 1. What would be a reasonable way to
convince year 7 students that they should all go to bed by 8.00pm? 2. What would be a reasonable way to convince teachers that no homework should be given to students on weekends?
Emotional Appeal DEFINITION: This is when the writer appeals to powerful emotions, such as our love of country, family, peace, and justice, as well as to our fear and hatred of the things that threaten us. Emotional Appeal
EXAMPLE: Students, if you truly care about your grades and your futures, you will study day and night! Emotional Appeals task 1. In a group, discuss the following emotional
appeals. a. b. c. The ANZACs are proof that Australians are brave beyond compare. All footballers lack intelligence theyre always on the telly doing something stupid.
If you really loved your mother youd give her roses for her birthday. 2. Put them in order of most effective to least effective. 3.
Explain your thinking. Appeal to Authority DEFINITION: This is when writers rely on their authority, credibility, or general character. They present themselves as trustworthy. They may have education
or personal experience that makes them an authority, or they may get their information from others who do, mentioning experts as sources to lend credibility. Appeal to Authority EXAMPLE: The Year 7 English teachers know from
experience that the most successful students are those who come to school every day, pay attention in class, and complete all class assignments. Appeals to Authority Task 1. Make a list of all the people you can think
of who have authority over you. 2. Pick 5 and write an appeal to authority that includes these people.
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