0 9 IAT 102 Graphic Design The dispute

0 9 IAT 102 Graphic Design

The dispute between Bill and Tschichold The Grid The International Typographic Style (Swiss Style)

0 9 The dispute between Max Bill and Jan Tschichold

Max Bill Jan Tschichold

Jan Tschichold Typographische Mitteilungen, 1915 Jan Tschichold (Germany): The New Typography, 1928

Jan Tschichold (Germany), late works: traditional typography, humanist tradition Max Bill

Max Bill typography left aligned

typography center aligned

Tschichold Traitor! Max Bill

typography left aligned

typography center aligned Tschichold

Max Bill: Asymmetrical Layout = Progress

typography left aligned

typography center aligned Tschichold

Max Bill: Asymmetrical Layout = Progress

typography left aligned

Tschichold: Symmetry Or Asymmetry typography center

aligned (according to content)

Grids Grids are the underlying structure of any document.

A grid system helps designers organize information into a coherent pattern. The Purpose of a grid: - The grid helps arranging text,

photographs and diagrams in conformity with objective and functional criteria - Order lends credibility and induces confidence

- Information presented clear and logically will be read more quickly and better understood/retained

Perhaps the most common reason to develop a grid is a necessity for a reusable system for multi-page and/or multi-issue publications.

A designers task is to provide ways into and out of the sea of words by breaking up text into smaller segments and offering alternate routes through the mass of information.

Typography helps readers navigate through the flow of content. How to work with a grid?

1. Select a type area = define margins 2. Divide type area into columns

3. Insert horizontal divisions 4. Choose appropriate font sizes

Remember: set the type 35-70 characters per line 4. Choose appropriate font sizes Remember: set the type 35-70 characters per line

Examples single-column grid

single-column grid multi-column grid multi-column grid

modular grid modular grid

Josef Mller-Brockmann Source: http://www.facebook.com/SwissGraphicDesign Grid systems in graphic design,

Josef Mller-Brockmann, Niggli, 1981, Zurich 1928 Tschichold

New Typography 50-60ies Ruder White Space

1961 Muller-Brockmann The Grid

1970s Otl Aicher: Corporate Identity Swiss Design

(International Typographic Style) - asymmetrical organization - grid - objective photography - clear and factual

- sans serif typography Herbert Matter, Max Bill, Otl Aicher, Emil Ruder, Armin Hofmann, Josef Mller-Brockmann

- (Chapter 18, Meggs) Armin Hofmann, 1954 Swiss Design (International Typographic Style)

Josef Mller-Brockmann Swiss Design (International Typographic Style)

Emil Ruder Swiss Design (International Typographic Style)

Armin Hofmann Swiss Design (International Typographic Style)

Armin Hofmann Swiss Design (International Typographic Style)

Herbert Matter Swiss Design (International Typographic Style)

Herbert Matter Swiss Design (International Typographic Style)

Josef Mller-Brockmann Announcements: Lab D107 (Thursday 4:30)

moved to room 3350 this week fin

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