Presents \ Erasing Borders: 2017 Festival of Indian
Presents \ Erasing Borders: 2017 Festival of Indian Dance www.iaac.us Erasing Borders: Festival of Indian Dance Sharing Movement, Heritage, & Inspiration from the Indian Subcontinent. A premier event that brings to New York Indian and Indiainspired dance in an array of forms, old and new: concerts feature performances traditional and experimental, classical and post-modern, folk and popular. Day sessions of panels, workshops, and demonstrations explore aspects of Indian dance across genres.
Project Vision Diversity Cross-Cultural Dialogue Professional Development Educational Outreach Appreciation & Awareness Audience Development Sustainable Dance Audience Located in the Cultural Capital of the World - New York, NY Reaches ~2500 people Dedicated audience of 2500 over 3 days of the
festival Mailing list of 68,000 elite and arts afficianados Daily website hits of 2000 during the festival and leading up to it Typical Audience Profile: Age group: 16- 65+ Indoor Festival: Elite and sophisticated audience Outdoor Festival: Mixed audience Master Classes/Workshops: Dancers, Students, Dance afficianados. 65% of the audience is women Audience represents all the various ethnicities in New York. Project Impact Visibility The festival receives excellent media coverage
TV Asia AVS TV Bharat Vani TV News India Times Desi News CNN Lassi with Lavina New York Times New York Sun Wall Street Journal Star Ledger India Abroad Time Out NY DNA India India Post Sahara One
ITV Asiance magazine The South Asian Insider narthaki.com daily.chictoday.com Asia Pacific Forum Odissi.blogspot.com Festival Programs 2017 Workshops Evening Concert Free Evening Performances in collaboration with Battery Dance Festival Erasing Borders: Festival of Indian Dance
in collaboration with Battery Dance Festival This free performance will be presented in collaboration with the Downtown Dance Festival. The Battery Dance Companys Annual Battery Dance Festival was initiated in 1982 to introduce a wide variety of worthy dance companies of all genres to the large and diverse audiences that gather in lower Manhattans public spaces. The Festival places a strong emphasis on the inclusion of diverse dance styles and a multi- ethnic roster of performers. The Festival reaches an average audience of 2000 per day. Press & Media Coverage New York has long had festivals of African and flamenco dance; the dance forms of India are every bit as memorable. For that reason Erasing Borders: Festival of Indian Dance strikes me as the best new arrival on this citys dance scene in the last two years. Individual performances here have often shown various aspects of this area, but the Borders festival affords a survey of
its range, while honoring both traditional forms and modern developments. Alastair Macaulay, NY Times August might be a quiet month for New York dance lovers, but it brings one of the most satisfying events of the year: the summer performances of the Erasing Borders Festival of Indian Dance, presented by the Indo-American Arts Council. dancetabs.com What makes it marvellous isn't necessarily the quality of the dance (the event is an anthology of Indian styles) or the authenticity of its delivery (most of the music is taped and considerably amplified) but its sheer incongruity.The event's other great virtue is its diversity of styles deriving from different geographical regions. - NY Times While some Asian dance has been presented in the past at the Asia Society, it is "Erasing Borders" that unites us in greater dimension and artistic achievement. -Marian Horosko, www.exploredance.com Erasing Borders will forever change the way you view dance. Like the ballerinas of the past and the lucky audiences who have already
experienced the first free performance at One Chase Manhattan Plaza on Monday afternoon, you will find yourself awed by the beauty of this cultural exchange and what a skip across several colorful borders can provide. -E. Nina Rothe, Anjabee The festival exhibited a magnificent melange of styles and traditions. The educational component of the festival explored the complexities of aesthetics, sensibilities, issues and perspectives of the rich tradition of Indian dance, while at the same time nurturing exciting new dimensions developing in the Indian, American and global contexts. -Joseph Aranha, South Asian Insider Sponsor Opportunity IAAC partners with select organizations whose objectives align with those of the Dance Festival thereby engaging and nurturing longterm mutually beneficial relationships As the festival continues to grow, it becomes an increasingly formidable marketing platform for partners and organizations to garner targeted exposure
Provides access to the Indian Diaspora in the East Coast market Opportunity for an International brand to establish and entrench itself amongst US consumers Targeted marketing to specific income, occupation and gender based groups Recognition for involvement and support in developing the arts and culture of NYC Past Sponsors/ Partners (Cash & In-Kind) Sponsorship and Branding Marketing benefits associated with the festival include: o Effective brand development and visibility o Showcases social and community responsibility
o On-site corporate hospitality and benefits o Media exposure o Signage o Promotional presence on website and collateral materials o Networking opportunities with celebrities o Right to promote / co-brand Sponsorship Levels Sponsorship levels range from $5,000 - $300,000. Details on specific benefits can be provided upon request. Sponsorship packages may be tailored to specific sponsor requirements. Diamond Sponsorship - $200,000 Sapphire Sponsorship - $150,000
Ruby Sponsorship - $100,00 Pearl Sponsorship - $75,000 Gold Sponsorship - $50,000 Silver Sponsorship - $25,000 Ruby Sponsor (Associate Sponsor) Advertisement Prime placement of Advertisement in Festival Brochure Brand Visibility Priority Placement of Logo in Print, Television and Online Marketing Exclusive Product Placement at the Evening Concert and Receptions Priority Placement of Banner at evening concert venues Placement of Banner at outdoor performance venue
Distribution of Promotional material at Dance Festival Invitation & tickets Opening and Closing Receptions, and all dance events 6 VIP tickets for Evening Performances of Dance Festival Felicitation Opportunity to speak at Reception for Dance Festival Special thanks and acknowledgement from the podium for dance events Sponsorship Value: $75,000 Sapphire Sponsor (Presenting Sponsor) Advertisement Back Inside Cover Advertisement in Festival Brochure Brand Visibility Priority Placement of Logo in Print, Television and Online Marketing
Exclusive Product Placement at the Receptions Priority Placement of Banner at evening concert venues Priority Placement of Banner at outdoor performance venue Placement in Festival press release as partner Distribution of Promotional material at Dance Festival Invitation & tickets Opening and Closing Receptions and all dance events 10 VIP tickets for Evening Performances of Dance Festival Felicitation Opportunity to speak at Reception and Press Conference for Festival Special thanks and acknowledgement from the podium for dance events Sponsorship Value: $100,000 Diamond Sponsor (Title Sponsor) The Festival will be named after the Diamond Sponsor for a minimum of 3 years and
can be renewed. Advertisement Back Inside Cover Advertisement in Festival Brochure Brand Visibility Priority Placement of Logo in Print, Television and Online Marketing Exclusive Product Placement at the Receptions Priority Placement of Banner at evening concert venues Priority Placement of Banner at outdoor performance venue Placement in Festival press release as partner Distribution of Promotional material at Dance Festival Invitation & tickets Opening and Closing Receptions and all dance events 10 VIP tickets for Evening Performances of Dance Festival Felicitation Opportunity to speak at Reception and Press Conference for Festival Special thanks and acknowledgement from the podium for dance events
Sponsorship Value: $300,000 for 3 years IAAC Mission The Indo-American Arts Council is a registered 501 3 not-for-profit, secular service and resource arts organization charged with the mission of promoting and building the awareness, creation, production, exhibition, publication and performance of Indian and cross-cultural art forms in North America. The IAAC supports all artistic disciplines in the classical, fusion, folk and innovative forms influenced by the arts of India. We work cooperatively with colleagues around the United States to broaden our collective audiences and create a network for shared information, resources and funding. Our focus is to work with artists and arts organizations in North America as well as to facilitate artists and arts
organizations from India to exhibit, perform and produce their works here. Board of Directors Talat Ansari, Legal Counsel Aroon Shivdasani, President & Executive Director Jonathan Hollander Vice President & Co-Founder Prakash Shah Ambassador James Luce Suresh Venkatachari Chairman, 8K Miles Media Talat Ansari Sr. Partner, Kelly Drye & Warren. Legal Counsel. IAAC Staff Aroon Shivdasani, Artistic & Executive Director Deepsikha Chatterjee, Director, Dance Festival Aseem Chhabra, Director, Film Festival Anjali Maniam, Director, Development Rohan Gupta, Theatre Director
Vasanti Mirchandani, Director, Hospitality lmrana Khera, Grant Writer Ramneek Kang, Special Events Manager Shaurya Chawla, Madiline Dean, Joseph Savior, Interns Dominique Legros, Dance Intern Advisory Board *Dilip Advani *Veena Advani *Shabana Azmi *Robert Browning *Gerson da Cunha *Uma da Cunha *Mahesh Dattani *Vishakha Desai *Wynn Handman *(late) Maqbool Fida Hussain *Ustad Amjad Ali Khan *Deepa Mehta *Nari Pohani *Rajika Puri *Zeyba Rahman *Indr Shivdasani *Sundaram Tagore*Shashi Tharoor *Madhur Jaffrey *Mira Nair *Salman Rushdie *Dr. Murali Doriaswamy *Jane Gullong*Mallika Sarabhai *Ambassador Neelam Deo *Tino Puri *Chandrika Tandon *Yakub Mathew*Priyanka Mathew *Dr. Sunil Kothari *Javed Akhtar *(late) Ismail Merchant *Dinyar Devitre *James Gara *Dr. Manjula Bansal *Sree Sreenivasan Dance Festival Goals
and Objectives Provide a platform for emerging dancers Highlight new works of established artists Reach diverse audiences Develop appreciation for Indian dance Provide a platform for choreography with high standards of artistic excellence. Provide a forum for interaction and dialogue between dancers, dance scholars, writers and critics. Provide a forum for exchange between Indian and non-Indian dancers and choreographers. Develop credibility for the Indian performing art forms within the broader performing arts community.
Dance Festival Committee Aroon Shivdasani Executive and Artistic Director, IAAC Jonathan Hollander Artistic Director, Battery Dance Co Deepsikha Chatterjee Dance Festival Director Barry Steele Production Designer, Battery Dance Co. Rajika Puri Chief Curator, Dancer, Actress, Writer and
Critic Uttara Coorlawala Co-Curator, Dance Scholar, Writer and Critic Suman Madhuri Marketing & Publicity Parul Shah Curatorial Advisor , Dancer Michael Collins Vasanti Mirchandani Producer Dominique Legros
Dance Intern Indo-American Arts Council 517 East 87th St, Suite 1B, New York, NY 10128. Phone: 212 594 3685 Website: www.iaac.us, E-mail: iaac.danc [email protected] Hospitality Director Erasing Borders: Festival of Indian Dance August 13- 15, 2017
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