Marketing Yourself Into Your First Job a Blue Bridge presentation to Seattle Pacific University seniors during Life After College week 12 January 2015 Todays Agenda Introduction of career coach Elizabeth Atcheson
Strategy and marketing: key components of career development What are your marketing communications tools? Networking and informational meetings: 95% of you will land jobs through this process Thanking and follow-up: THE SECRET SAUCE Q&A
Where You Are Now You have done some career assessment using the resources of the Center for Career and Calling You have an interim strategy SO
You are ready to start marketing yourself! FIRST: Develop your INTERIM Personal Narrative Your elevator pitch A few sentences that frame you and what youre exploring
Should highlight your field, your interests, your theme, your focus what fascinates you Content: how you got here, what you want to do next, and what you hope for from them (your ask) Four Elements of Your
Personal Narrative [see handout] 1) Your year and major at SPU, and your special interest within major area 2) Any experience that demonstrates boots on the ground in your interest area 3) The field youre exploring/learning about
4) Your ask: Do you happen to know anyone who works in [communications, physical therapy, web development, etc.] I could talk to? Woven into your narrative: Your Positioning Definition: Positioning is a concise summary of... the key attributes of a product/service...
that differentiate it from the competition YOU are a product being introduced to the job marketplace So you must know your key differentiating attributes Tip: Your STRENGTHS Differentiate You
Personal qualities like patience Special abilities like fluency in a language Training or education (your MAJOR!) Experience in a particular field related to your major
Enjoyment of something most people despise Detail orientation or ability to focus Excellent people skills Flexibility in your personal life (e.g., to travel) Include your positioning
(i.e. what makes you different) in your LinkedIn headline or your resume Summary Karl Telander Senior at Seattle Pacific University majoring in Accounting with internship experience in Accounting Office of Casa Latina and excellent Spanish conversation skills
Include your positioning (i.e. what makes you different) in your LinkedIn headline or your resume Summary Amanda Jennio Senior at Seattle Pacific University majoring in Communications with internship experience
in development office of non-profit and excellent writing skills Helpful Hints to create your positioning 1) Look at your STRENGTHS 2) Ask yourself: what DIFFERENTIATES you from other likely job/career-seekers in your
competitive space? 3) Phrase and frame youre responsible for what people think of you 4) Be honest always! Dont exaggerate ever! Born in conservation .phrase and frame
Marketing YOU: Your Marketing Communications The basics....make them professional! Your recorded phone greeting (smile, stand up) The way you answer your phone (smile, professional) Your email address (not [email protected], not hotmail or AOL or Yahoo, per recruiters) your NAME is your BRAND use it in WHOLE FORM in your email
address, to help them remember your name Your email signature email, cell number, link to public LinkedIn profile (and summary statement?) Key Tool in Your Marketing Toolbox: Your Online Profile and Visibility Who you are online is increasingly important in career development, because
The first thing people do is Google you You can build a reputation that precedes you and lays the groundwork for a relationship or career opportunity You can be intentional about what you want people to know about you AND Key Tool in Your Marketing Toolbox:
Your Online Profile and Visibility Who you are online is increasingly important in career development, because Recruiters and hiring managers will be able to find YOU!! Your Online Profile and Visibility:
Facebook, Google, and LinkedIn These are the Three Big Dogs, so Clean up Facebook presence; check privacy settings; if youre tagged in an uncomfortable photo, un-tag yourself and/or ask person to remove photo Google yourself and correct or remove anything inaccurate if possible
Heighten Your Online Presence: LinkedIn To-Dos Create a LinkedIn profile using your master resume Make your LinkedIn headline consistent with your Personal Narrative and Personal Positioning Choose setting that makes it public (anyone can see it) so recruiters can find you
Choose setting that does NOT announce to the world every tweak you make Use Skills section to spotlight skills that will be most valuable to prospective employers Heighten Your Online Presence: LinkedIn To-Dos: Your PHOTO Smiling
Wearing professional clothing Not a party photo and be SEVEN times more likely to be contacted! Heighten Your Online Presence: LinkedIn To-Dos direct from LinkedIn Master resume >>> LinkedIn >>> take FREE LinkedIn
webinar for job-seekers: https://help.linkedin.com/app/answers/detail/a_id/530/~/linkedi n-learning-webinars Join relevant (field-specific)LinkedIn groups and post to them Use LinkedIns Job Search Tips: http://bit.ly/10F9Gi7 Take LinkedIn webinar for job-seekers once a month!
HONE Your Online Presence Position yourself towards the FUTURE job or career or field youre aiming for rather than your past
Why do you need to network and set up informational meetings? What is the value I could bring to a prospective employer? 95% of jobs are found
through Informational Interviewing Is that a high enough percentage for you? 95% of jobs are found through Networking and Informational Interviewing Jobs are created with you in mind
You become a vulture before the job is posted You get into the interview pool Networking = Connecting with People
Friends and family Everyone you know on Facebook, LinkedIn Current and past colleagues Acquaintances from the gym, corner store
Staff at trade associations in your target field Alumni and career offices of S.P.U. um, pretty much EVERYONE see p. 28-29 of your Center for Career and Calling booklet What are the goals of networking?
Spread the word that youre exploring Practice your personal narrative Refine your resume, LinkedIn, etc. Get emotional and practical support and guidance
Introduce you to people you can contact for an informational interview WHY is networking scary?? WHY is networking scary?? 1) 2)
3) 4) 5) Dont know how to get started Dont know what to say Feel intimidated by more experienced people Feel you have nothing to offer
Feel like a fraud or impostor because you have no affiliation other than being a student 6) Feel youre asking for something but have nothing to give in return To address feeling items 3, 4, 5, and 6: Youre More Solid Than You Think Youve completed some self-assessment
and reflection Youve got (hopefully) some experience in a field youre interested in Your coursework has prepared you to work in one or more fields. and most importantly. Youre More Solid Than You Think
Youre a young person and people WANT to help young people! Repeat this to yourself as often as you need to: youre giving THEM an opportunity to do something they want to do So LOSE THE GUILT!
[SEE HANDOUT] How to Get Started: TIPS Attend networking events with a friend Smile and introduce yourself Ask a question or two
What brings you to [this event]? Are you an SPU alum? [and follow up!] Use their name, to remember it How to Talk About Yourself Its easier to talk about yourself... ...when you have something to say
How to Talk About Yourself Its easier to talk about yourself... ...when you have something to say And you have that on lock! (your personal narrative) You will be talking to many,
many people. So Create it Now: Tracking System for Your Professional Network Keep track of whos helping you with what, who connected you to whom, when you thanked them, etc. Excel spreadsheet or EverNote
First name Last name Email address Relationship/Connection Contact Date Activity Etc.
Informational Interviewing, step 1 Through networking, you talk to someone who knows someone in your target field You ask for an introduction to that person You offer to do the work yourself of contacting that person (why?), and assure him/her that youll use his/her name in the email
[see handout] Informational Interviewing, step 2 Contact the person in your field via email and ask for 20 minutes IN PERSON not on the phone Emphasize your common connection (e.g., SPU alum) Offer to bring a latte for him/her (ask what kind) an ETHICAL BRIBE!!
If you dont hear anything, write back again in 2 weeks (slightly different email, no reference to first email) If you still dont hear anything, make one phone call and do leave a complete message If you still dont hear anything, let it go but let your contact know you tried, and thank your contact Informational Interviewing, step 3:
Preparation Have your resume and LinkedIn profile updated and complete before first contact, in case target is very responsive and asks for a resume right away Do homework before meeting; do NOT ask questions that could be answered online; know every page of company/organizations
website Informational Interviewing, step 3: Preparation Scout ahead of time the location and office Arrive at reception no more than 5 minutes early (wait in your car/outside if necessary) Bring resumeS with you in professionallooking file folder
Dress as if for a job interview Thank the person as you enter Informational Interviewing, step 4 ...the informational interview itself YOU set the agenda and ask the questions
[see second page of handout] Informational Interviewing, step 4 Your objective is to learn 4 things: 1) 2) 3) 4)
What was your path to the work youre doing now? What do you like about your field or what you do? What changes do you see happening? Is there anyone else in this field you think would be interesting for me to talk to? What is the value I could bring
to a prospective employer? Informational Interviewing, step 4 Take notes during the meeting you will forget the specifics otherwise, and it makes you LOOK GOOD Offer to do the work yourself of contacting
others (why?) Informational Interviewing, Step 5: Follow-Up Send a meaningful thank-you via email the same day or next day Send handwritten note also if person is elderly Refer specifically to their insights, suggestions
Thank the person who referred you to the target Follow-Up: The Secret Ingredient to Success Follow-Up: The Secret Ingredient THANKING
is a key skill that will further your career for decades to come [see handout] Follow-Up: The Secret Ingredient Stay in touch regularly, especially after you meet with someone he/she suggested
Let him/her know where you land Thank him/her each time you make contact Follow-Up: The Secret Ingredient Farm your network; dont just harvest it You are at square one of building a professional network for a lifetime
The R Rule Its not about your resume; its about your relationships. Summary: Marketing Yourself Differentiate yourself Network and explore and research
your target field Conduct informational meetings with people working IN your target field Thank and follow-up, thank and follow-up, thank and follow-up Marketing YOU
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