HERO AD UNIT Updated as of 10/03/17 1

HERO AD UNIT Updated as of 10/03/17 1

HERO AD UNIT Updated as of 10/03/17 1 HERO OVERVIEW Hero is a highly visible and versatile ad format, designed to communicate your brands message in a manner that compliments the reading experience. High impact and fully responsive, Hearsts Hero unit is an elegant and effective tool for reaching audiences across platforms. 2 HERO COMPONENTS The hero is comprised of two panels: a left and a right. Each panel contains a specified set of components which, when placed within the hero framework, will dynamically adapt to any screen size. 60% Width 40% Width IMAGERY PANEL MESSAGING PANEL

You brands best video, photo, or series of photos. Your choice. Your Brands logo, a brief brand message, and a call to action. 3 HERO FORMATS The hero comes in a variety of image-rich formats, allowing you to choose the most engaging way to showcase your brands creative. VIDEO SLIDESHOW SINGLE IMAGE 4 HERO SPECS SPECS FOR VIDEO HERO UNITS GENERAL SPECS

Size 100% screen width, 300px height (all platforms) Platforms Desktop, Tablet, Mobile Web Placement Home Page, Section Fronts, Article Pages (no video or slideshow pages) for a 24 hour period (Note: Frequency cap of 1 per user per hour for Article Pages only) Reporting Impressions, Clicks and CTR, Engagement Rate, Average Time Spent, Video Completion Rate CREATIVE ASSETS REQUIRED Logo Vector file (ai, eps, svg), or transparent PNG Copy Headline (20 char max) + Subhead (30 char max)

CTA With clickthrough URL Video .mp4 format 30 seconds max duration 10mb max size No lower thirds or other graphics close to edge of frame 5 HERO SPECS SPECS FOR SLIDESHOW HERO UNITS GENERAL SPECS Size 100% screen width, 300px height (all platforms) Platforms Desktop, Tablet, Mobile Web Placement

Home Page, Section Fronts, Article Pages (no video or slideshow pages) for a 24 hour period (Note: Frequency cap of 1 per user per hour for Article Pages only) Reporting Impressions, Clicks and CTR, Engagement Rate, Average Time Spent, Video Completion Rate CREATIVE ASSETS REQUIRED Logo Vector file (ai, eps, svg), or transparent PNG Copy Headline (20 char max) + Subhead (30 char max) CTA With clickthrough URL Images 3-5 images total jpg or png 800px min width

Only centrally located text and graphics 6 HERO SPECS SPECS FOR SINGLE IMAGE HERO UNITS GENERAL SPECS Size 100% screen width, 300px height (all platforms) Platforms Desktop, Tablet, Mobile Web Placement Home Page, Section Fronts, Article Pages (no video or slideshow pages) for a 24 hour period (Note: Frequency cap of 1 per user per hour for Article Pages only) Reporting Impressions, Clicks and CTR, Engagement Rate, Average Time Spent, Video Completion Rate CREATIVE ASSETS REQUIRED

Logo Vector file (ai, eps, svg), or transparent PNG Copy Headline (20 char max) + Subhead (30 char max) CTA With clickthrough URL Image jpg or png 800px min width Only centrally located text and graphics 7

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