REHTORICAL TERMS - Mrs Hamilton ELA

REHTORICAL TERMS - Mrs Hamilton ELA

RHETORICAL APPEALS When you read or listen to an argument, determine what type of persuasive argument is being used: Logos, Ethos, or Pathos

LOGOS logic Appeals to (The Mind) Uses definitions, analogies, factual data, statistics, and quotations Structure and layout

Repetition of words, phrases, or ideas Uses citations from experts and authorities Denotative meanings/reasons Causes a cognitive, rational response FAVORED IN ACADEMIC SETTING ETHOS and Appeals to values ethics and credibility

appropriate to audience and Language (Right and wrong) subject Restrained, sincere, fair minded presentation Asks questions of right and wrong Presents author or speaker as being reliable and respectful of audience

Asks audience to make a value judgment OFTEN USED IN LAW PATHOS Appeals to emotions Vivid, concrete language Emotionally loaded language Emotional, personal examples Figurative language Evokes an emotional response MOST POWERFUL APPEAL

Why I should have an extra hour past curfew: Identify the type of appeal Havent I always been trustworthy? Puppy-dog eyes Studies show that teens whose parents trust them have higher self esteem.

Persuasive Techniques More Techniques an author uses to persuade Glittering generalities Bandwagon Testimonials Citing statistics (logos) Emotional or loaded words

Name calling Plain folk Snob appeal Faulty cause Bandwagon Everybody else is buying this product. Millions of people agree; [our product] really works! or- [our candidate] will be the voice of the people! You dont want to miss out.

Jump on the bandwagon by being like everyone else! Testimonials A celebrity endorses a product. The consumer believes I can be just like him/her! or- If its good enough for [Bob], its good enough for me!

Citing Statistics Uses numbers to prove their product is better. 1 our of 2 people agree that [our product] is better! or- [Our product] is already used in over 1 million homes! orResearch shows the air in our homes is 4 times more polluted! Emotional/Loaded Words Positive words make you feel good- so,

consumers buy the product. Do you want your home smelling clean, fresh, and odor-free? Negative words make you feel badthis plays on your heart. [Our product] cleans even the dirtiest bathrooms! or- Are you suffering from allergens and pollutants you cannot see? Name Calling Slamming the competition

Selected words give a negative impression of the product, person, or group of people. We guarantee you customer satisfaction, unlike the other guys! Plain Folk This is an appeal to the common person. Anybody can use/benefit from [our product]!

or- Its so easy to use, even a cavemen can do it. Everyday folk use [our product] or support [our candidate]. Snob Appeal Only the elite use this! You are special! I use this hair color because Im worth it! orI send my kids to Flighty Magnet

School because theyre worth it! [Our product] takes a lifetime to earn it. Faulty Cause Promise of something it cant deliver. Do you want to eliminate fine lines and wrinkles? [Our product] will diminish the

look of fine lines and wrinkles in less than six weeks!

Recently Viewed Presentations

  • Legacy. Learning. Location. Presidents Vision Statement Clark Atlanta

    Legacy. Learning. Location. Presidents Vision Statement Clark Atlanta

    Clark Atlanta University will be a leading global institution that produces graduates who use their imagination, ingenuity and discovery skills to transform their community and the world using IDEAS that matter. These IDEAS will leverage the University's excellence in teaching...
  • The Origins and Organization of Courts - The Citadel, The ...

    The Origins and Organization of Courts - The Citadel, The ...

    Madison—Judicial Review The Origins and Organization of Courts The Future of the Court System Drug Courts Mediation and PTI Issues Need for Judicial Training Caseloads growing at an alarming rate Courtroom Security The Adversarial Process: Prosectuion and Defense Prosecutorial Discretion...
  • Physics - LAWRENCE MCNEIL, PH.D.

    Physics - LAWRENCE MCNEIL, PH.D.

    When the LRAC curve has a clear minimum point, then any firm producing a different quantity will have higher costs. In this case, a firm producing at a quantity of 10,000 will produce at a lower average cost than a...
  • Paradise Lost - Birmingham Education Partnership

    Paradise Lost - Birmingham Education Partnership

    Learning Outcomes. To define and explain what drug use is. (L5/6) To explain the impact of alcohol use on individuals, families and society. (L5/6) To evaluate how far alcohol should be freely available to society.
  • Clinical Management of Treatment Resistant Depression

    Clinical Management of Treatment Resistant Depression

    The results upon which FDA clearance was based was published by John OReardon in 2007. The pivotal trial was a randomized, double-blind, sham-controlled trial lasting six weeks and included 325 patients, 155 of whom were randomly assigned to receive active...
  • www-db.deis.unibo.it

    www-db.deis.unibo.it

    Scenario. The result of a preference query is the object in the database with the highest aggregate score. If multiple preference queries are issued simultaneously, an object may
  • Right Angles - Multiple Perspectives - New York State ...

    Right Angles - Multiple Perspectives - New York State ...

    Teacher Facilitation and Scaffolding - Key. Multiple Representations. Assessment Variations. Ownership of New Knowledge via Metacognitive Journaling ... The shaded figure is a square, three of whose vertices are on the coordinate axes. The fourth vertex is on the line....
  • Por vs Para - erhsnyc.org

    Por vs Para - erhsnyc.org

    Por vs Para En español, hay dos maneras para expresar la palabra "for." Vamos a discutir las diferencias. Por- una lista de expresiones Por favor= Please Por la mañana/ tarde/ noche= in the morning, afternoon, at night Por fin= Finally...