Semi-structured Interviews and Focus Groups

Semi-structured interviews and focus groups Interviews verbal exchange designed to elicit information conversational but partially structured important to listen carefully researcher formulates questions selects and recruits participants chooses a location and medium (in person or online) records and transcribes interview Focus groups

used to collect data on a diverse range of subjects typically between 612 participants conversational but facilitator keeps participants on topic last 12 hours interaction between members of the group is important can be conducted online stand alone or used in conjunction with other methods