Anywhere AnITime in 2009 Going Global with Mobile IT Andy Mulholland Global CTO Shifting the focus Traditional media Google search Web 2.0 gmail Flickr Publishing is complex and limited to few traditional media and on-line merchants Alternative Media: blogs ... Value is created by aggregating content (portals) Easy publication for all Netvibes Wikipedia
Mainly Broadband Mainly narrow band Web 1.0 Value is generated by tools allowing to publish easily 2004 - 2005 Web 1.0 is an electronic version of existing content Value is generated by aggregating content within portals Publishing technologies are complex and slow to implement Web 2.0 is an interactive collaborative environment Blogs e.g. Dell hell, You Tube, Flicker Wikis e.g. Wikipedia Mash-Up e.g. iGoogle, RSS feeds etc Hosted Service e.g. Google spreadsheets, Ikea bathroom designer Social Networking Websites e.g. Facebook, My Space etc. 2
What happens if we put Business and Technology together? Capgemini 2008 Andy Mulholland 2 So against this background what is Mobility . Any Device? A Smart Phone? A Service? A Capability? Middleware? Technology? An application? Cloud Computing? People? What happens if we put Business and Technology together? Capgemini 2008 Andy Mulholland 3 What can we achieve by using all of these technologies well? Case Study; Amazon
from selling books to providing Business Platforms and Technology Resources BUT now to the next stage! The Kindle (it kindles your interest) Unique Value Ubiquitous Connectivity Pooled Technology Business Services Capacity Delivery Platform What happens if we put Business and Technology together? Capgemini 2008 Andy Mulholland 4 Business Model + Technology Model = Innovation Case Study; Nike + From selling sports shoes to creating involvement and excellence around running Some facts; Sports Kit Sensor $29 Nov. 2008 Sports Band
$59 Total Sales worth 1.3 million bought .5 million bought $89 million and 1.8 million users August 2008; 800,000 people globally simultaneously run a 10km race in 26 cities Share of the Sports Shoe market; 2006 48% 2008 61% (12 month average) What happens if we put Business and Technology together? Capgemini 2008 Andy Mulholland 5 Technology Stack Internet Mesh and Cloud Computing; the next technology enabler The Calculating Computer The Programmable Mainframe
The Application Mini Computer The Information PC Network People & Collaboration Internet + Web + Mobility = Cloud Computing Numbers Involved Systems and Users What happens if we put Business and Technology together? Capgemini 2008 Andy Mulholland 6 So Where does Mobility fit to the Enterprise? Ubiquitous connectivity Services on demand Standardised Environments Unlimited computing power Thin clients Etc Its Cloud Computing and Cloud Services! What happens if we put Business and Technology together?
Capgemini 2008 Andy Mulholland 7 Its called Cloud Computing because; There is a lack of predetermined logical architecture as it thrives on Virtuality. This is Virtualisation taken to the next level, beyond just internal resources! Many more small services, in ever changing orchestrated processes, increasingly externally oriented with an uncertain demand pattern will drive the demand longer term = Cloud of Services = Everything as a Service, XaaS Inside the Cloud is a Mesh to Services of all Short term the cost and flexibility will the dominant issue in cost controlled times = Software as a Service, SaaS = Processing as a Service =Storage as a Service of connections Etc, etc types What happens if we put Business and Technology together? Capgemini 2008 Andy Mulholland
8 Apply a Services Governance Model with the Business! Business and Technology Architecture Governance Model Personalise An Individuals capability to choose their experience in how they wish to Interact and collaborate Differentiate A Managers capability to build locally unique differentiating capabilities both externally and internally Organise (SOA) Common, shared core processes that support each differentiated offer above, and connect to transactional IT applications below Comply (ERP, etc.) Traditional Enterprise Applications with organised procedures and data integrity, keeping compliant business results Loose Coupled Business Technology SOA the coupling layer between both Tight Coupled Information Technology What happens if we put Business and Technology together? Private & Confidential. 2005 Capgemini 2008 Capgemini Andy Mulholland
9 Business Model Innovation Pro-Active or Reactive Push Model Inter-Active Pull Model Threatened by Globalisation Enabled by Globalisation Sell more of Less Sell less of More Reduce the cost of complexity Use collaboration Focus on maximising a few products Focus on flexibility to suit buyer Have less suppliers, force discounts Use multiple suppliers as a strength Be 1st or 2nd in your categories Be the sole supplier to your community
Minimise change Maximise events as opportunities OPTIMISE the Procedure OPTIMISE the market What happens if we put Business and Technology together? Capgemini 2008 Andy Mulholland 10 Introducing Business Technology running on Cloud Computing Tim OReilly 2004 to 2006 Web 2.0 The Web as a Platform Harnessing Collective Intelligence Data as the next Intel inside End of the Software release cycle Light weight programming models Software above the level of a single device Rich User Experience Technology Capabilities Prof. Andrew McAfee Harvard 2006
Enterprise 2.0 Services, not packaged software, with cost-effective scalability, control over unique, hard-to-recreate data sources that get richer as more people use them Trusting users as co-developers Harnessing collective intelligence Leveraging the long tail through customer self-service . Software above the level of a single device. Lightweight user interfaces, development models, AND business models Business Use And Benefits Forrester Research 2006 Business Technology The combination of a new group of Technologies with new Business Capabilities that are used in a wholly different manner to IT and create value to external business opportunities rather than the role of IT to reduce costs of Internal administration and compliance. Called BUSINESS and not INFORMATION technology as its focus is on the Business Model and the Business Architecture alignment Implementation What happens if we put Business and Technology together?
Capgemini 2008 Andy Mulholland 11 And the result is Think of all the relationships between the various elements of the car Buy, Rent, Finance Service Repair Tax Insure Police Fuel And use Directions Hotels Restaurants Congestion Parking Thats the Business Model now think of the Technology Model Thats What Cloud Computing is all about! What happens if we put Business and Technology together? Capgemini 2008 Andy Mulholland 12
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