Welcome to Subject to Culture Specification: Advanced, double,

Welcome to Subject to Culture  Specification: Advanced, double,

Welcome to Subject to Culture Specification: Advanced, double, honours (Level 6) Pre-requisites: U75128 Critical Media Literacies U75144 Digital Media and Youth Identities Welcome to Subject to Culture Consolidation: builds on: U75108 U75141 U65032 U74124

Understanding Culture Writing Technologies Cultures of Publishing Culture, Gender and Sexuality U75183 U37782 U65028 U70070 Branded Communication Cities and Society Print and Society

Subject to Discourse: Language and Literacies Objectives and Content Objective: to think critically about our own use of contemporary culture Specifically: we will be looking at different theories concerning how culture contributes to our values, identities, and sense of self Content: mind-viruses, religion, gender, subversive sexualities, technology, narcissism, aardvarks, apes, plague, prisons, cyborgs, Frankenstein, castrati, writers, race, 1980s New York clubbing, ancient Greek practices of self-mastery, et al.

Format Duration: 2 semesters (whole year) Handbook, back page Tutors: Semester 1: Tom Semester 2: Federica Format: text-based (Module Readings) 15 readings Key Concern: how do the texts ideas and concepts apply to culture and to ourselves? Any Questions? Be Yourself Be Yourself: a sentiment commonly encountered today: conversation, television, magazines, song lyrics, etc.

Two Examples Enrique Iglesias Be Yourself: Seven (2003) Well, I am what I am what I am could be who you are Is your pain when you smile because you built a wall around your heart Do the thoughts in your head keep you up cause you feel alone And are you strong enough to be yourself Papa used to say youre just a loser

and youre never gonna have what it takes Mama used to say all that loud music you play aint gonna get you nowhere You gotta be yourself You gotta be yourself If you cant, cant be yourself what are you living for If you cant, cant be yourself youre gonna lose it all If you cant, can't be yourself what are you living for Youre gonna find someday youre gotta run away

you gotta run, run, run away Fugees Just Happy To Be Me Elmopalooza! (1998) Can you tell me how to get... how to get to Sesame Street? Be yourself (Just be yourself) Easy as A-B-C (A-B-C) Cant be no one else (No one else!) Just happy to be me! (Yeah! Yeah!) Hey yo, the A is for achievement

Hey yo, the B is for beneficent And the C is for commitment And the D is for diligent What about the E, the F, the G, the H, the I, the J? Im in my P.J.s, Im drinkin O.J.! Ha Ha! The big city, just like I pictured it Millions of people rushing around real quick Each ones original, one of a kind, unique So, kick back and listen while L-Boogie speaks Not trying to be different, just doing they own thing So come on everybody, clap your hands and sing The Self

Be Yourself: what does this mean? What are Enrique and Lauryn trying to convey? Your Self: something special, important, to be protected Key Theme: within contemporary society, rarely questioned This Module: interrogate this conception Module Texts: all examine it in different ways So what are the key characteristics of this notion of the self? Four key characteristics 1. Free Enrique: Are you strong enough to be yourself? Implication: despite pressures, you can resist: you are free Pressures: other people, the media, culture, government

Free to Resist: nothing can force you away from your true self Be strong, keep it real, be yourself A Self Is: free 2. Unique Lauryn: Each ones original, one of a kind, unique Implication: theres no-one else just like you Unique: you are special, singular, unusual, distinctive (even identical twins) A Self Is: unique 3. Unified Enrique: If you cant be yourself youre gonna lose it all

Question: youre going to lose it all - but lose what? Unified: we are all unified individuals Individual: in-divisible, i.e. integrated, whole Self: is unified, coherent, a single unity, self-contained, united Self: cant be spread over several people/places! Warning: hold this self together or youre going to lose it A Self Is: unified 4. Distinct Lauryn: Not trying to be different, just doing they own thing Distinct: you are separate, independent from others Self is: self-sufficient, not attached to anyone else, you do your own thing

A Self Is: distinct Californian Cult of the Self The Self: free, unique, unified, distinct Michel Foucault: calls this the Californian cult of the self Objective: to discover your true self Means: gaze deep within yourself, interrogate inner self, identify the essential core to your personality Means: perhaps psychology or psychoanalysis Goal: separate your true self from everything else dont let it be obscured or suppressed resist external forces trying to swamp it dont be false, fake or phoney

Any Questions? The Subject Californian Conception: one way of thinking about identities and personalities Module Objective: What are its limitations? Module Objective: What other ways are there? From Self to Subject: an alternative term The Subject: can be used in place of the self Meaning: various - see module texts Two Key Meanings The Subject (Grammatical)

Tom thanked Federica Tom: subject (the do-er) Federica: object (the done-to) The Subject: initiates action, acts, does things Grammatical Subject: can thus be free, unique, unified, distinct Grammatical Subject: compatible with Californian self The Subject (Legal) The Queens subjects Queens Subjects: subject to the law (done-to) The Subject: acted upon by forces/powers beyond their control Legal Subject: not entirely free, unique, unified and distinct Legal Subject: different to Californian self

The Ambiguous Subject The Subject: free, unique, unified and distinct, and The Subject: restrained, restricted and subjected The Subject vs the Self: productive ambiguity The Subject: doesnt commit us to Californian conception of self The Subject: doesnt rule out Californian conception of self Any Questions? Weekly Readings (Handbook, pp. 5-8) Californian Conception: not wrong, but a common sense notion we should question (an ideology) Weekly Readings: discuss subjects not selves

Whos Right? You decide Weekly Readings Fifteen Readings: different ways of thinking about subjects Difficulty: vary considerably: Easy Manageable Demanding Hard

Impossible The Consuming Subject Gabriel, Y. and Lang, T. (2006). The Unmanageable Consumer. 2nd ed. London: Sage, pp. 78-95 (Chapter 5). society of consumers every facet of life impact on identity subject = consumer The Extended Subject (1) McLuhan, M., and Fiore, Q. with Agel,

J. (1967). The Medium is the Massage: An Inventory of Effects. New York: Bantam Books, pp. 26-41. (2) McLuhan, M. (1964). Understanding Media: The Extensions of Man. New York: McGraw-Hill, pp. 3-6 (Introduction), 41-47 (Chapter 4). impact of media technologies media extend us media numb us subject = extendable The Taxonomic Subject

Dawkins, R. (1993). Gaps in the Mind. In: Cavalieri, P. and Singer, P., eds. The Great Ape Project: Equality Beyond Humanity. London: Fourth Estate, pp. 80-87. humans are apes discontinuous mind taxonomic divisions subject = related The Interpellated Subject (1) Althusser, L. (1977). Ideology and Ideological State Apparatuses. In: Lenin

and Philosophy and Other Essays. Brewster, B. (trans.). 2nd ed. London: NLB, pp. 121-73 (pp. 160-65). (2) Williamson, J. (1995). Decoding Advertisements: Ideology and Meaning in Advertising. Enlarged ed. London: Marion Boyars, pp. 26, 48-55. we are hailed turning is recognition recognition is subjection subject = interpellated The Reflected Subject

(1) Crossley, N. (2005). Key Concepts in Critical Social Theory. London: Sage, pp. 190-95. (2) Williamson, J. (1995). Decoding Advertisements: Ideology and Meaning in Advertising. Enlarged ed. London: Marion Boyars, pp. 61-67. mirror stage of infant development coherence = misunderstanding alienation from self subject = reflected The Writing Subject

Barthes, R. (1977). The Death of the Author. In: Image-Music-Text. Heath, S., trans. London: Fontana, pp. 142-48. meanings of texts not authors intentions authority from language itself subject = written The Cyborg Subject Gray, C. H. with Figueroa-Sarriera, H. J. and Mentor, S., eds (1995). The Cyborg Handbook. London:

Routledge, pp. 1-14 (Introduction). Donna Haraway cybernetics and cyborgs prosthetics and enhancements subject = cyborg The Subcultural Subject Hebdige, D. (1979). Subculture: The Meaning of Style. London: Methuen, pp. 1-4 (Introduction) and pp. 5-19 (Chapter 1). meanings within subcultural groups high/mass culture

power and hegemony subject = styled The Masked Subject Gergen, K. J. (1972). Multiple Identity: The Healthy, Happy Human Being Wears Many Masks. Psychology Today. 5 (May), pp. 31-35, 64-66. postmodern psychology coherent sense of self? experiments with students subject = masked

The Evolving Subject Dawkins, R. (1976). The Selfish Gene. Oxford: Oxford University Press, pp. 203-15 (Chapter 11). evolutionary theory memes (replicators) mind viruses subject = mass of memes The White Subject Dyer, R. (1997). White: Essays on Race and Culture. London: Routledge, pp. 1-14.

racial imagery in culture white = default identity, personality, autobiography subject = racial The Gendered Subject (1) Tyler, T. (1996). Constructing and Performing Genders. (2) Butler, J., Osborne, P., and Segal, L. (1994). Gender as Performance: An Interview with Judith Butler. Radical Philosophy 67, pp. 32-39. gender = performance

punishment subversion subject = performative The Carceral Subject Foucault, M. (1991). Discipline and Punish: The Birth of the Prison. London: Penguin, pp. 195-209. modern prisons plague and panopticon segregate and survey subject = incarcerated

The Normal Subject (1) Finkelstein, V. (1975). To Deny or Not to Deny Disability. In: Magic Carpet, XXVII.1 (New Year), pp. 31-38. (2) Swain, J. and Cameron, C. (1999). Unless Otherwise Stated: Discourses of Labelling and Identity in Coming Out. In: Corker, M. and French, S. Disability Discourse. Buckingham: Open University Press, pp. 68-78. wheel-chair thought-experiment disability is constructed privilege

subject = (ab)normal The Cultivated Subject Foucault, M. (1984). On the Genealogy of Ethics: An Overview of Work in Progress. In: Rabinow, P., ed. The Foucault Reader: An Introduction to Foucaults Thought. London: Penguin, pp. 340-72 (359-66). ancient Greek culture old conception of the Self work of art subject/self = cultivated

Reading the Readings Moodle: most readings on Brookes Virtual Reading Strategy: read twice (1) skim in 10 mins (2) read and annotate Critical Reading Strategy: two approaches simultaneously (1) trust every word (2) distrust every word Website (Handbook, p. 5) url: www.cyberchimp.co.uk/U75184/ Resources: weekly readings, downloads page, forum

Seminars Seminars: in class and online Class: weekly small groups, 1 hour per week Reading: must read before class; must bring to class Objective: understand the reading Seminar: not explanation Seminar: discussion, questions, preparation for assignments Worksheet: download from website Seminars Show and Tell Classes: every third week or so Objective: relate readings to assignments Activity: apply theories to a cultural artefact

More on this in Week 3 Seminar Groups: two groups Allocations: must come to correct seminar (transfers) Seminar Groups: Thursday afternoon Seminar Group 1: 13.00-14.00 Seminar Group 2: 14.00-15.00 11117318 12071763 12022700 12071212

12055383 12110271 12074730 12017598 12026712 13089889 12092341 12009894 12028944 12031467 12010012 12072725



Seminar Group 4: 18.00-19.00 12015087 12076330 11032794 12065812 12077899 12026811 12028368 12018144 11071640 12067502

12020362 12025138 12025633 12009678 12027595 12011968 12074768 12033553 ANSON, JESSICA BERTONE, CARLA CHALLINOR, JAMES DUNFORD, JOSEPH


SCHOLES, WILLIAM SHUNG, CHIN WAI TANIMOTO, AYA TAYLOR, BETHANY Online Seminars Forum: http://www.cyberchimp.co.uk/U75184/forum/ Preparation: discuss text before class seminar Consolidation: discuss text after class seminar Time: c. 1 hour per week Assessment: Forum posts part of both assignments Registration and Posting: see Handout Email: use Brookes email address

Approval: I will approve within 24 hours Assessment (pp. 9-12) Two Assignments: (1) Hypomnemata (Semester 1) (2) Life in a Day (Semester 2) Readings: both assignments linked directly to readings Hypomnemata (pp. 10-11) Pronounced: eep om nemata History: ancient Greek, c. Plato Function: a scrapbook, notebook, copybook for quotations, observations, fragments, examples

Objective: apply readings to cultural artefacts Brief: compile a selection of examples, extracts and quotations from different cultural forms (1-4) Brief: apply the ideas and concepts from the readings (4) Hypomnemata Length: 3000 words, plus 12 Forum posts Deadline: 1.00pm Friday 12.12.2014 (Week 12) Submission: Turnitin Advice 1: compile your hypomnemata week by week Advice 2: spelling and grammar not so important Advice 3: read around (see website)

Advice 4: tutorials: Tuesday and Thursday afternoons Summary: (1) choose appropriate examples, (2) demonstrate your familiarity and competence with the modules concepts and ideas Any Questions? For Next Week (1) (2) (3) (4) (5) (6)

Read Module Handbook Browse Module Website Register on the Forum Post on the Forum Download the Week 2 worksheet Read the first text: Gabriel and Lang, The Consumer as Identity-Seeker Further Reading Barker, F. (1995). The Tremulous Private Body: Essays on Subjection. Ann Arbor: University of Michigan Press. Butler, J. (1997). The Psychic Life of Power: Theories in Subjection. Stanford, CA: Stanford University Press. Crossley, N. (2005). Key Concepts in Critical Social Theory. London: Sage.

Du Gay, P., Evans, J. and Redman, P. (eds.) (2000). Identity: A Reader. London: Sage. Elliott, A. (ed.) (1999). The Blackwell Reader in Contemporary Social Theory. Oxford: Blackwell. Elliott, A. (2007). Concepts of the Self. 2nd ed. Cambridge: Polity. Fay, B. (1996). Contemporary Philosophy of Social Science. Oxford: Blackwell. Gauntlett, D. (2008). Media, Gender and Identity: An Introduction. 2nd ed. London: Routledge. Gergen, K. J. (1991). The Saturated Self: Dilemmas of Identity in Contemporary Life. New York: Basic Books. Giddens, A. (1991). Modernity and Self-Identity: Self and Society in the Late Modern Age. Cambridge: Polity. Hacking, I. (1990). The Taming of Chance. Cambridge: Cambridge University Press, pp. 160-69 (Chapter 19, The Normal State). Hall, S. and Du Gay, P., eds. (1996). Questions of Cultural Identity. London: Sage. Hartley, J. (2002). Communication, Cultural and Media Studies: The Key Concepts. 3rd ed. London: Routledge. Holstein, J. A. and Gubrium, J. F. (2000). The Self We Live By: Narrative Identity in a Postmodern World. Oxford: Oxford University Press.

Kimmel, M. and Ferber, A (2003). Privilege: A Reader. Boulder, CO: Westview. Ovid (Publius Ovidius Naso) (1717). Metamorphoses. Garth, S., ed. Dryden, J., Pope, A., Addison, J., et al., trans. London: Jacob Tonson. Retrieved 23 August 2012 from The Internet Classics Archive .

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