The Leader in Enterprise Cloud Storage The Leader in Hybrid Cloud Storage in the Enterprise Microsoft BizSpark Partner of the Year 2011 Storage Magazine - Product of the Year 2010 - Silver Only Cloud Storage Solution on the list Most Promising Cloud Provider First and Only Cloud Storage Solution on the list Dow Jones/VentureWire Top 50 Startups to Watch List First and Only Hybrid Cloud Storage Solution on the list Gartner Cool Vendor 2010
First and Only Hybrid Cloud Storage Solution on the list Certified for VMware Silver Award Winner Storage Systems Certified for Windows Server 2008 R2 Enabling Rapid Customer Deployment and Success with Azure At UP Cloud Computing Conference 2010 Best of Show Interop Japan Capacity Clouds to Simplify Data Storage - Focus Applications and Workloads CapEx, OpEx Traditional Storage Cloud Storage User data grows exponentially (50-60% annually) CapEx, OpEx StorSimple However, most I/O
happens to the Working Set data Collaboration Email Microsoft SharePoint Lotus Notes Microsoft Exchange Lotus Notes Content Management EMC, Microsoft IBM, Interwoven Shared Drives CIFS, NFS Time Libraries & Archives Media, CAD/CAM, Engineering Local Storage Virtual Machines Microsoft, Vmware, Xen Servers and Desktop Evolution to Next Generation Simplified Storage SSD, Deduplication, Auto-Tiering, Cloud Storage Virtualized
Cloud Clones Cloud as Secondary Data Center $ StorSimple Hybrid Storage Appliance Enterprise Cloud Drive for Windows and VMware Applications iSCSI storage integrates transparently Features that reduce cost, simplify storage Performance with cloud elasticity and cost Enterprise-grade security for the cloud Simplified, optimized data protection Addressing app-specific issues Application Servers Speed of SSD Elasticity of Cloud F: StorSimple iSCSI Volume Working set on SSD SAS local
tier LAN LAN or or WAN WAN Non-working set data, backup copies on cloud storage Tier 1 - SSD Incremental, De-duplicated, Compressed, Encrypted Virtual Machine Data Volume Cloud Snapshot Local Volume Tier 2 - SAS Cloud Bucket 1 Snapshot Cloud Bucket 2 Cloud Clone Cloud Snapshots and Cloud Clones StorSimple Snapshots and Disaster Recovery
Cloud Data Protection, Disaster Recovery Instant Snapsho t Cloud Snapshot Cloud Clone Instant Backup Restore Offsite Data Protectio n Recover to Any Location StorSimple Incremental Snapshots Local Snapshot Performance with Cloud Data Protection Applicatio n Consisten t 95% Storage Reduction Optimized Schedulin g
Retention Microsoft and VMware Optimized Application Specific Optimization File Shares & Archives VMware Storage Applicatio n Optimized Volumes VSS Application Consistenc y SharePoin t Storage Cost Effective Scale Exchange Storage Item Level Recovery
One Box One Management Console Simplify Storage Management 10 Minute Install Enterprise Grade Manageabili ty Simplify One Console Intuitive Dashboar d Integrated Diagnostic s Powerful Reportin g Live Archive Testing and Cloud based Disaster Recovery with Global Validation New York Disaster London Tokyo Virtual Appliance in Cloud Cloud Cloud
Volume Snapshot or Cloud Clone Remove the need for tape Cloud-based validation disaster recovery with low cost utility billingCloud as the backup data-center for a StorSimple Hybrid Storage Appliances iSCSI Storage for Data Center & Regional Offices WSL automated tiering with SSD, SAS Primary storage deduplication Optimized snapshots 1Gbps and 10Gbps Options Enterprise Class Dual Controller for High Availability No Single Point of Failure
Non-Disruptive Software Upgrades Certified by Microsoft & VMware Integrates seamlessly with the cloud Thin Provisioning / Capacity on Demand Automated Tiering & Archival of Cold Content Off-site Cloud Snapshots Fast Online Restores Cloud Clones for Tape Replacement Cloud as Secondary Data-Center for Disaster Recovery Enabling Cloud Bursting Enabling application development, staging & testing in the cloud Geo-Replication for Big Content Applications ROI Driven Management Dashboard Comparison: Traditional Storage vs StorSimple 20-200 VMs & 10TB-100TB of Data Traditional Data Protection Architecture
Data Protection with StorSimple Server Disk Array ($40K-$100K; double if replicated) Media Server ($10K-$20K) Encryption Appliance Server Primary Volume Primary Volume Snapshot Snapshot Disk Backup/ VTL ($50-$150K; double if replicated) Physical Off-site Tape Infrastructure Vault ($20-$60K) Per Site: Traditional Capex: $160K-$450K Opex: $25-$90K Cloud
Storage Cloud Snapshot to nearby cloud storage service region (snapshot replica) Cloud Clone to remote cloud storage service region for DR (truly-independent off-site backup) Per Site: Cloud w StorSimple Capex: $30K to $50K Opex w cloud: $15-$30K StorSimple Provides Compelling Value Use Case: 20-200 VMs & 10TB-100TB of data at regional/mid-sized data centers Function Traditional Storage Products Primary & Archival Storage Storage Array with associated software Backup & Disaster Recovery Backup Media Server
& Software Traditional Storage Cost StorSimple $40,000 - $100,000 $10,000 - $20,000 Disk arrays for backup data with deduplications $50,000 - $150,000 Tape Infrastructure $20,000 - $60,000 Dedicated storage system for DR $40,000 - $100,000 $30,000 - $50,000 Total Capex $160,000 - $450,000 $30,000 - $50,000 Support $25,000 - $90,000 per year $4,500 - $10,000
per year Additional Costs / Issues Long backup windows Poor RPO/RTO Storage silos & over-provisioning Management efforts Cloud Storage Costs ($200$1500 per TB per year) MedPlast Integrated Storage Strategy for VMware Company Business Challenges
Existing Backups Targets becoming Full Existing Backup Windows becoming too long Backup and Tape Management Cost of Storage at Scale Shared File Drives, Videos Offsite Data Protection and Disaster Recovery Solution Exponential Data and Content Growth Images, Video, office doc Cost of Whole Storage Infrastructure Primary storage, Data Protection and Disaster Recovery Technical Challenges MedPlast Medical Devices 5 Locations in USA StorSimple 7010 Cloud Storage Appliance + Amazon S3 VMware Ready Storage ERP, File hares SharePoint Benefits
Simple Ten Minute Installation Accelerating Time to Cloud Elastic storage Provision capacity as needed Dramatic Reduction in Storage Infrastructure Costs Replace Data Domain Data Protection - Automatic Offsite Backups, Rapid Restore, Free Up administrator Cloud Disaster Recovery Leading Software Company Taking Storage vMotion to the Cloud Company Leading Software Company Business Challenges Exponential Growth of VMware Images Cost of Whole Storage Infrastructure Primary storage, Data Protection and Disaster Recovery 5% Old VMware Images need to be Accessed again quickly Technical Challenges
Solution Backup and Tape Management Cost of Storage at Scale Time to Access Archived VMs StorSimple 7010 Cloud Storage Appliance + Windows Azure VMware Ready Storage Storage vMotion Benefits Simple Ten Minute Installation Accelerating Time to Cloud Elastic storage Provision capacity as needed Rapidly Access Archived VMs Dramatic Reduction in Storage Infrastructure Costs Replace Data Domain Data Protection - Automatic Offsite Backups, Rapid Restore, Free Up administrator Cloud Disaster Recovery Taking Storage vMotion to the Cloud Global 1000 Oil & Gas Lead to Azure Win in 6 weeks Customer was considering cloud for a new 40TB enterprise requirement Customer heard about StorSimple during a Microsoft CTO Forum
Microsoft and StorSimple presented the solution to the customer Customer asked to do a proof-of-concept (POC) The POC lasted 2 weeks the customer tested each component of the proposed solution including configuration, performance and offsite backups The customer chose Azure + StorSimple over traditional storage because: The customer was sold on the ROI savings - $500,000 versus $160,000 ($75,000 to StorSimple & $85000 to Microsoft) over 4 years The customer loved the fact that in addition to solving the primary data storage problem the solution was also able to offer a fully integrated cloud based backup and disaster recovery solution, all without having them change a single line of code or configuration parameter in their application. The successful PoC then resulted in one of the quickest deals with this Fortune 1000 account for the Microsoft account team The account team stated StorSimple + Azure solution helped win the deal that would typically would have taken 6-months in just 6 weeks, and resulted in a win-win situation for everyone The customer spends millions of dollars a year on storage and over time as more data comes to Azure revenues should grow exponentially. This first cloud storage deployment also build customers comfort with the Azure and opens up possibilities for them to leverage Azure storage for other applications as well as explore migrating applications to Azure. StorSimple Confidential Monterey Bay Aquarium
Company Business Challenges Backup and Tape Management Cost of Storage at Scale Shared File Drives, Videos Offsite Data Protection and Disaster Recovery Solution Exponential Data and Content Growth Images, Video, office doc Storage Consolidation Initiative to consolidate storage Disaster Recovery Servers hosted in wooden building data center Cost of Whole Storage Infrastructure Primary storage, Data Protection and Disaster Recovery Technical Challenges Monterey Bay Aquarium 1.8 million visitors per year
StorSimple 7010 Cloud Storage Appliance + Windows Azure Initial conversation to production deployment within 8 weeks Benefits Simple Ten Minute Installation Accelerating Time to Cloud Elastic storage Provision capacity as needed Dramatic Reduction in Storage Infrastructure Costs No new SAN Purchase Data Protection - Automatic Offsite Backups, Rapid Restore, Free Up administrator Cloud Disaster Recovery Rockford Construction Finalist for AIIM 2011 Best Practices Award & Storage Networking World 2011 Best Practices Award Company Business Challenges
SharePoint with Large Scale Rich Media - Internally and to Field Operations Cloud Security Solution Exponential Data and Content Growth Office, CAD, Video SharePoint Content Shared across Internal Design Team and Field Compliance - Ten Year Archival/Retention Policy Cost of Whole Storage Infrastructure Primary, Data Protection, Archival, Disaster Recovery Technical Challenges Construction Operating over 43 States StorSimple Hybrid Cloud Storage Appliance + Windows Azure SharePoint with StorSimple Database Optimizer for SharePoint Benefits Ten Minute Installation Accelerating Time to Cloud Manage Data and Content Growth - Store all Content in SharePoint
End User Satisfaction Simple High Performance at Scale On-Line Archival - Automatic Tiering Offering Transparent Online Archival Cloud Security Military Grade Encryption Dramatic Reduction in Storage Infrastructure Costs 90%Less, No new SAN Purchase Data Protection - Automatic Offsite Backups, Rapid Restore, Free Up DBA Cloud Disaster Recovery Success with Microsoft in the Cloud The Leader in Enterprise Cloud Storage Vs. Traditional Storage Cloud Business Model Cloud Thin Provisioning Automatic Tiering SSD, SAS and Cloud Integrated Cloud-Based Data Protection, DR Portability of Volumes across Locations with Instant Mount Single Integrated Appliance Vs. Hybrid Cloud Storage Enterprise Class Storage High-Availability No Single Point of Failure Non-Disruptive Software Upgrades Multi-Cloud Support Cloud Snapshots, Clones
Certification VMware, Windows Application Specific Optimizations Application Consistent Snapshots - VSS Backup Slides StorSimple Architecture SSD Performance, Deduplication and Auto-Tiering to Cloud SSD A B C A B D E Linear Tier SSD E Deduplicated SAS C
D D E E Deduplicated Compressed Cloud Deduplicated Compressed Encrypted The Clear Leader in Enterprise Cloud Storage In two years we have 37,000 plus startups in the program globally. About 1,000 plus a month are joining. About 10% of these companies are notable in the sense that they create buzz on the Web. They've received financing of some sort. In the last six months of the calendar year 2010, about 330 of the companies in our program raised almost $900 million in financing. BI: Can you name a couple of success stories? DL: At the top of the pyramid, we have a program called BizSpark One and these are companies where we do a little more custom engagement based on their potential and their use of our technology. StorSimple's on that list. StorSimple is the Safe Bet in Enterprise Cloud Storage
$31.5m in Funding, Accelerate Growth History has shown first movers with great breakthrough products capture disproportionate value for their customers and investors - we believe StorSimple to be just such a company. StorSimple is a company we wanted to become a bigger a part of. It has an awesome team, a proven product, early market leadership and deep partner relationships with companies such as Microsoft, who recently selected StorSimple as a Partner of the Year. Richard Fade, Partner at Ignition 16 Years at Microsoft, SVP OEM Division, VP Desktop and Consumer Applications Interop Japan Grand Prize for Best of Show in the Product Section The Judges Valued StorSimple for its: Product and Cloud Storage Implementation Automatic Tiering Technology Deduplication Technology
Data Protection and Disaster Recovery Cloud Encryption Technology The cloud and its application to data protection and disaster recovery are key issues for every Japanese enterprise today, said Masanori Murakami Director of Macnica Networks Corp. Cloud Business Department. Integrating the cloud into on premise applications is now a simple, ten-minute process with StorSimple. This means every Japanese company and regional office has access to cost effective data protection and disaster recovery.
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