Tampa: Gasparilla Festival (Jan 20-27)

Tampa: Gasparilla Festival (Jan 20-27)

2008 Calendar for America Planning Conference 18 October 2007 Millington, TN Welcome / admin notes Integration Confidentiality Conference fee Cell phones Handouts Agenda http://www.navy.mil/navco/cfa08 Agenda 0800 Welcome / Admin remarks 0810

Remarks 0830 Remarks 0850 Remarks 0900 Remarks 0910 Break 0930 CNRC Advertising & Marketing 0950 Port visits/Embarks 1010 Ship Commissioning Ceremonies 1030 Break 1050 Blue Angels and Aviation Outreach

1130 Navy Music Program Liaison 1145 Navy Speakers Bureau 1200 Lunch 1300 Diversity Outreach 1320 SPECWAR Outreach (NPT/SM/Seal Chall) 1350 1410 1430 1450 1700 NECC Outreach DoD Outreach

Break 2008 CFA Review / discussion Conference Ends CDR Wallach, Dir., NAVCO RDML Thorp, CHINFO RADM Kilkenny, CNRC RDML Guadagnini, CNATRA RDML Jones, Deputy CHINFO CAPT Buterbaugh, CNRC N9 Ms. Jessica Wyman, USFF ComRel CDR Campbell, CNSF PAO LCDR Kasper, PAO / LT Allard, NAVCO LCDR Hodge, NAVCO Band Ms. Malone, NAVCO Speakers Bureau CDR Parks, N134 LCDR Kaminski, NPT OIC LT Hecht, SPECWAR PAO MCCS Dave Nagle, NECC APAO

Ms. Adrien Starks, OSD (PA) CDR Wallach RADM Frank Thorp Chief of Information RADM Joseph Kilkenny Commander Navy Recruiting Command RADM Mark Guadagnini Chief of Naval Air Training RADM Nathan Jones Deputy Chief of Information Navy Weeks Legend

20 total 22 total 24 total 22 planned Tampa: Gasparilla Festival (Jan 19-26) NRD Miami Justification Market #12 (1.76M HH) 3rd year in market NRD #1 Pick Celebrated every year since 1904, over 400,000 attend SWCC event

Port visit possible Schools in session 2.5 million impressions in 2007 NR NAVCO O and E in city NHL Lightning/NFL Bucs? Good winter weather Assets desired Ship visit SEAL Accelerator Flt Simulator Flag speaker Navy Band Leap Frogs or SOCOM Jump Team Galveston Mardi Gras (Feb) NRD Houston Justification

Market #10 (1.98M HH) 2nd year at event NRD #1 Pick 200,000 attendance SWCC possible Schools in session Namesake Tie NBA Rockets NR NAVCO O in city Good winter city Assets Requested Ship Visit Navy Band Flt Simulator EOD Dive Tank SEAL Accelerator Flag Speaker

Black Engineer of the Year Award Baltimore, MD (14-16 Feb 2008) Assets desired Event background Schools are in session Flight Simulator Attendance: Navy Band Port visit Close proximity to USNA Drill Team/Color Guard Attracts professionals and PAO coverage students from every part of EOD Robot Demonstration the nation and every field of science, engineering, and technology

Heroes and Heritage San Antonio, TX (28 Feb 3 Mar 2008) Event background Schools are in session 600 Attendees Approx. 67% of population is Hispanic Good weather considerations Assets desired Flight Simulator Navy Band Drill Team/Color Guard PAO coverage Sacramento: California Capital Air Show (March 9-16) NRD SF Justification

Market #20 (1.37M HH) NRD #1 Pick Namesake USS Carney (Vallejo, CA) Over 200K proj attend First time in market Schools in session Blues request recd NBA Kings Good Weather Assets desired Leap Frogs EOD dive tank Flight Simulator Flag speaker Navy Band SW Carney crew

Women in Aviation San Diego, CA (13-15 March 2008) Event background 3,000 estimated attendees Dedicated to the encouragement and advancement of women in all aviation career fields Membership includes astronauts, corporate pilots, maintenance technicians, air traffic controllers, business owners, educators, journalists, flight attendants, high school and university students Assets desired Flight Simulator

NASCAR Navy Band Port visit Drill Team/Color Guard PAO coverage Static aircraft display Female aviators Carrier visit NJROTC / Sea Cadets National Conference on Blacks in Higher Education, Washington DC (14 17 March 2008) Assets desired Event background 2,000 estimated attendees Engage a diverse array of stakeholders in dialogues about critical issues of

importance to blacks in higher education More than seventy (70) of the nations historically and predominantly black colleges and universities participated Navy Band Drill Team/Color Guard PAO coverage National Society of Black Engineers Orlando, FL (28 Mar 1 Apr 2008) Event background 10,000 estimated attendees NAVAIR Simo Facilities More than 24,000 members, one of the

largest student-managed organizations in the country. Comprised of more than 270 chapters on college and university campuses, 75 Alumni Extension chapters nationwide and 75 PreCollege chapters Assets desired Flight Simulator Leap Frogs NASCAR Navy Band Drill Team/Color Guard PAO coverage Static Aircraft NJROTC / Sea Cadets EOD Robot Demonstration

Meridian NAS, MS: Wings Over Meridian (1st wk April) NRD New Orleans Justification Market #185 (74K HH) Never in market NRD #1 Pick Blues request recd Area has limited Navy awareness Schools in session Good Wx Assets desired FLT Simulator (20) SEAL Accelerator EOD Dive Tank Leap Frogs

Flag speaker Navy Band SE Panama City, FL: Gold Coast Salute 2008 Air Show (April 5) NRD Atlanta Justification Market #156 (141K HH) NRD #1 Pick Never in market Blues request recd 65,000+ attend the event Port visit possible SWCC possible Schools in session Namesake tie (USS Florida)

Assets desired Ship visit Leap Frogs Flt Simulator (20) EOD dive tank SEAL Simulator Flag speaker Navy Band NO USS Florida crew Smyrna, TN: Great Tennessee Air Show (1-8 June) NRD: Nashville Justification Market #30 (944K HH) NRD #1 Pick 2nd time in market Blues request recd 80,000 people projected

attendance in 08 2 NR NAVCO AO in area Namesake visit Assets desired Blue Angels Flight Simulator USS Tennessee crew Seal Accelerator Dive Tank AYLE Flag Navy Band National Image Training Conference Las Vegas, NV (14 18 April 2008) Event background Schools are in session 200 estimated attendees

Committed to disseminating the most current information to the Hispanic community Opportunity for thousands of Hispanics to network Assets desired Flight Simulator Navy Band Drill Team/Color Guard PAO coverage Speaker USS North Carolina Commissioning Event background Assets desired Time honored Navy Tradition Any and all Navy Recruiting

assets Navy ports & Non-Navy ports Navy Band (beyond the Brand new ships with that new ceremony) ship smell PACEN support to tell the internal Navy Leadership participation Navy story Plankowner Sailors NAVCO support to work the local Schools are in session as there is markets in advance and during the an effort not to hold these commissioning week ceremonies during summer months Scope and scale of commissioning Open to other brain storming week events depends on ships sked,

ideas venue, and available support assets ANSO, Norfolk, VA (29 Apr 3 May 2008) Event background 300 estimated participants Fleet Concentration Area Fosters the advancement and recognition of Hispanic Officers in the Navy Assets desired Navy Band Drill Team/Color Guard PAO coverage

Carrier/ship/boat tour Hispanic affinity award winners NJROTC / Sea Cadets Federal Asian Pacific Council LOCATION (May 2008) Event background 700 estimated attendees Promotes equal opportunity and cultural diversity for Asian Pacific Americans within the Federal government Assets desired Navy Band Drill Team/Color Guard

PAO coverage Central Michigan Road Show (3-10 May) NRD Michigan Justification Market #39 (735K HH) 1st time in market NRD #2 Pick Battle Creek / Kalamazoo / Grand Rapids First time to try multiple cities Tie-in with SEAL Challenge 10 May in Dearborn Assets desired Flight Sim

USS Michigan crew USS Theodore Roosevelt SEAL Motivators Ceremonial Drill Team Navy Band Great Lakes Flag Speaker Denver: Cinco De Mayo (May 5-11) NRD Denver Justification Market #18 (1.43M HH) NRD #1 Pick 4th time at event Celebrated every year since 1904, over 350,000 attend Diversity event Schools in session Namesake tie (USS MESA VERDE)

2.5 million impressions in 2007 MLB Rockies Assets desired Leap Frogs EOD dive tank Flight Simulator Seal Accelerator Flag speaker Navy Band SW USS Mesa Verde crew Los Angeles: Torrance Day Parade (May 12-19) NRD Los Angeles Justification Market #2 (5.6M HH) NRD #1 Pick Only major port city w/o Fleet

Week Over 400,000 view the event along the parade route and visit the display at nearby mall. Schools are in session. Navy Region, NAVCO officer and NAVIFO West nearbyMLB Dodgers / NHL Kings Assets desired CVN visit Leap Frogs (pre-concert demo) EOD dive tank Flight Simulator Flag presence Navy Band SW music for recruiting tour NASCAR

Society of American Indian Govt Employees, Traverse City, MI (4-8 June 2008) Assets desired Event background 300 estimated attendees Promotes recruitment, hiring, retention, development and advancement of American Indians and Alaska Natives in the Government workforce Flight Simulator Leap Frogs NASCAR Navy Band

Drill Team/Color Guard PAO coverage NJROTC / Sea Cadets Oklahoma City: RiverFest/Country Fever Fest (6-15 June) NRD Dallas Justification Market # 45 (662K HH) 3rd time in market NRD #2 Pick SWCC possible Namesake tie (USS Carr (Checotah, OK) NR NAVCO O and E in Tulsa Former reserve CHINFO in area Good Relations with City Events Coordinator

Assets desired Leap Frogs EOD dive tank Flt Simulator SEAL Simulator AYLE Namesake visit Flag speaker Navy Band USS Carr crew Chattanooga, TN: Riverbend (6-14 June) NRD: Nashville Justification Market # 86 (387K HH) NRD #2 Pick 850,000 people attended in 1 week 1.2 Million media impression at

2007 Navy Week. SWCC possible Namesake visit NR NAVCO AO in area Assets desired Flight Simulator Seal Accelerator Dive Tank AYLE Flag Navy Band USS Tennessee crew National Puerto Rican Day Parade New York, NY (14 June 2008) Assets desired Event background 100,000 estimated

Flight Simulator participants; 3M Leap Frogs spectators NASCAR Largest Hispanic Navy Band population in the nation Drill Team/Color Guard PAO coverage Good weather Flyover considerations Quad Cities: Quad Cities Air Show (15-22 June) NRD Minneapolis Justification Market # 96 (308K HH)

Very close #1 pick Blues request recd First-time to break into Quad Cities Namesake USS Howard (Burlington, IA) 100,000 in attendance Air Show sked 28-29 July Assets desired Blue Angels Flight Sim SEAL Accelerator Tour SEAL Motivators Flag Speaker USS Howard crew Navy Band Mid-South Roanoke, VA: Salem Fair

(28 June-8July) NRD Richmond Assets desired Seal Accelerator Market #68 (446K HH) Dive Tank NRD #1 Pick Flight Simulator st 1 time in market AYLE Held Annually since 1986 Navy Band 400,000+ People attend Flag each year USS Virginia crew No previous VA Navy Week Justification

Boston, MA: Harborfest (June 29-July 6) NRD New England Justification Market #7 (2.37M HH) Nearly a Fleet Week NRD #1 Pick 2.5 Million visitors attend the event making it the nation's largest patriotic celebration Port visit possible SWCC possible Over 3 million impressions in 2007 NR NAVCO team in area Assets desired Ship visit Flight Sim

Dive Tank AYLE Flag Navy Band New Orleans: Essence Music Festival (July 4-7) NRD New Orleans Justification Market # 54 (567K HH) NRD #2 Pick 1st time in market 200,000 attend the event Port visit possible SWCC possible Namesake tie (USS New Orleans) Good Wx Diversity

Assets desired Ship/Name sake visit Leap Frogs EOD Dive Tank SEAL Accelerator AYLE African American Flag speaker USS New Orleans crew Navy Band League of United Latin American Citizens, Washington DC (7-12 July 2008) Event background 8,000 estimated participants Largest DoD Hispanic-youth outreach event Mission is to advance the economic condition,

educational attainment, political influence, health and civil rights of the Hispanic population Assets desired Flight Simulator Leap Frogs NASCAR Navy Band Drill Team/Color Guard PAO coverage NAACP Annual Conference, Cincinnati, (7-12 July 2008) Event background 15,000 estimated participants Works to ensure the political,

educational, social, and economic equality of rights of all persons Sponsors ACT-SO, a yearlong program designed to recruit, stimulate, improve and encourage high academic and cultural achievement among African-American high school students Assets desired Flight Simulator NASCAR Navy Band Drill Team/Color Guard PAO coverage EOD Robot Demonstration NJROTC / Sea Cadets

Duluth Air Show (13-20 July) NRD Minneapolis Justification Market # 137 (171K HH) NRD #1 pick 1st time in market Blues request recd Build on Minn-SP Navy Weeks 60,000 in attendance Air Show sked 12-13 July Assets desired Blue Angels Flight Sim SEAL Accelerator Tour SEAL Motivators Flag Speaker

Navy Band Great Lakes Spokane: Fairchild AFB Airshow (JUL 19-20) NRD Seattle Justification Market #77 (395K HH) NRD #1 Pick 1st time in market Celebrated every year since 1952, over 125,000 attended the event in 2006 Good Weather Blues request recd Assets desired Leap Frogs EOD dive tank

Flight Simulator SWCC Motivators Navy Band NW Rochester, NY: Rochester International Air show (July 13-19) NRD Pittsburg Justification Market #78 (392K HH) NRD #1 Pick Blues request recd 1st time in market Assets desired SEAL Accelerator Flight Sim Dive Tank Suburban

AYLE Flag Navy Band Federally Employed Women Anaheim, CA (14 - 18 July 2008) Event background 1,800 estimated participants Provides opportunities for professional growth through leadership development, education, mentoring, and networking Assets desired Navy Band Drill Team/Color Guard

PAO coverage Female affinity award winners Delaware Navy Week (July 17-26) NRD Philadelphia Justification State Navy Week NRD #1 Pick 1st time in market Combined Dover (State Fair) & Wilmington State Fair attendance 307,000 last year Wilmington DE is Ship Capable SWCC capable Assets desired Ship visit

Navy Band Flight simulator Dive Tank AYLE Flag Tuskegee Airmen, Philadelphia, PA, (17 20 July 2008) Event background 2,500 estimated participants Introduces young people across the nation to the world of aviation and science through local and national programs such as Young Eagles and TAI youth programs Assets desired

Drill Team/Color Guard PAO coverage Flyover Static aircraft display AA aviators NNOA Aviator representatives NJROTC / Sea Cadets NNOA National Conference, Norfolk, VA (21 - 25 July 2008) Event background 300 estimated participants Actively supports the Sea Services in recruiting, retaining, and developing the careers of minority officers

Assets desired Navy Band Drill Team/Color Guard PAO coverage Carrier/ship/boat tour AA affinity award winners NJROTC / Sea Cadets Great Falls: Montana State Fair (Jul 26-AUG 3) NRD Seattle Justification State market NRD #2 Pick 1st time in region Celebrated every year since 1931, over 150,000 attend the event Awarded the #1 Tourism Event in Montana by

Governor Schweitzer Namesake USS Helena Assets desired Leap Frogs EOD dive tank Flight Simulator Flag speaker SEAL Motivators Helena crew 1-6 AUG Toledo Air Show (4-10 August) NRD Ohio Justification Market # 71 (425K HH) 1st time in market NRD #1 pick

100,000 in attendance Blues request recd Draw from Michigan and Indiana Cedar Point Amusement Park (world famous) Assets desired Blue Angels Flight Sim USS Toledo visit USS Ohio visit SEAL Accelerator Tour SEAL Motivators NASCAR Show Car Flag Speaker Navy Band Great Lakes Blacks in Government National

Conference, New Orleans, LA, (11-15 Aug 2008) Assets desired Event background 2,000 estimated participants Navy assets near Goals are to promote equity in all aspects of American life, excellence in public service, and opportunity for all Americans Flight Simulator NASCAR Navy Band Drill Team/Color Guard PAO coverage

Navy affinity group award winners Chicagoland: 50th Annual Chicago Air & Water Show (Aug 11-17) NRD Chicago Justification Market #3 (3.45M HH) Rockford model (Gary) NRD #1 Pick 50th anniversary More than 2.5M attend Blues request recd USS Chicago namesake Tie-in with sporting events White Sox, Cubs or Bears RTC tie-in Assets desired Blue Angels Flight Simulator

USS Chicago visit AYLE EOD dive tank SEAL Motivators Ceremonial Drill Team Flag Speaker USS Chicago crew Navy Band Great Lakes KC Aviation Expo & Air Show (18-24 August) NRD St. Louis Justification #1 pick 50,000 in attendance Air Show sked 23-24 Aug Heartland of America first time in Kansas Chiefs/Royals tie-in

Excellent NOSC support Assets desired Blue Angels Flight Sim SEAL Accelerator Tour SEAL Motivators Flag Speaker Navy Band Mid-South Buffalo NY: Chicken Wing Festival (Aug. 24-31) NRD Pittsburg Justification Market #49 (640K HH) NRD #2 Pick 1st time in market Last year 74,000 attended USS Buffalo and USS

NYC namesake ties Labor day weekend event Schools in session Assets desired SEAL Accelerator USS Buffalo crew Dive Tank Suburban Flight Sim AYLE Flag Navy Band Cleveland National Air Show (24 August - 1 Sept) NRD Ohio Justification Market # 17 (1.54M HH) NRD #2 pick

2nd time in market 120,000 in attendance Blues request recd USS Cleveland and USS Ohio namesake ties Labor Day weekend Sporting tie possible with Indians/Browns Rock N Roll Hall of Fame Schools in session Assets desired Blue Angels Flight Sim USS Cleveland visit USS Ohio crew SEAL Accelerator Tour SEAL Motivators U.S. Drill Team

Flag Speaker Navy Band Great Lakes NCNW Black Family Reunion, Washington, DC (1-7 Sep 2008) Event background 500,000 estimated participants Largest AA event in nation all year A two-day cultural event celebrating the enduring strengths and traditional values of the African American family Good weather considerations Assets desired

Flight Simulator NASCAR Navy Band Drill Team/Color Guard PAO coverage Navy AA affinity group award winners Speakers NJROTC / Sea Cadets EOD Robot Demonstration National Latina Style, Washington DC, (5 Sep 2008) Event background 400 estimated participants The most influential publication reaching the contemporary Hispanic

woman Assets desired Navy Band Drill Team/Color Guard PAO coverage Speaker Albuquerque: (Sep 6-29 ) New Mexico State Fair Justification Market #45 (662K HH) NRD #1 Pick 1st time in market 400,000 attend the event Schools in session

Namesake tie (USS ALBUQUERQUE) Namesake tie (PCU NEW MEXICO) 2.5 million impressions in 2007 Good Weather NRD Phoenix Assets desired Seal Accelerator Leap Frogs EOD dive tank Flight Simulator PCU New Mexico crew Flag speaker Navy Band SW USS Albuquerque and PCU New Mexico crews

Austin: Austin City Limits Music Fest (Sept 14-16) NRD San Antonio Justification Market #52 (602K HH) NRD #2 pick 1st time in market 75,000 per day attend SWCC possible Schools in session Namesake tie Football Season (COLL/HS) Assets desired SEAL Simulator Leap Frogs Flt Simulator Flag speaker

Navy Band USS Texas crew Reno: Reno Air Races (SEP 12-16) NRD Portland Justification Market #110 (261K HH) NRD #1 Pick Blues request received Celebrated every year, over 40,000 attend the event Schools in session Namesake tie (USS NEVADA) Assets desired Leap Frogs EOD dive tank

Flight Simulator Flag speaker Navy Band SW USS Nevada crew Scott AFB Open House (15-21 September) NRD St. Louis Justification #2 pick 175,000 in attendance Air Show sked 20-21 Sept Support from nearby TRANSCOM Reds tie-in Assets desired Blue Angels

Flight Sim SEAL Accelerator Tour SEAL Motivators Flag Speaker Navy Band Mid-South Columbia, SC: Irmo Okra Fest (21-28 Sept.) NRD Raleigh Justification Market # 83 (378K HH) NRD #1 Pick 1st time in market 55 70,000 attend Annual festival held past 35+ years NROTC Unit at USC Namesake crew School in session

Assets desired Dive Tank Seal Accelerator Seal Motivators Leap Frogs Flight Sim AYLE Flag Navy Band USS Columbia crew Hispanic Heritage Foundation Conference, Washington, DC (Oct 2008) Assets desired Event background 1,000 estimated participants Identifies, inspires,

promotes, and prepares Latino leaders through national leadership, cultural, educational, and workforce programs Navy Band Drill Team/Color Guard PAO coverage San Diego Fleet Week Event background Assets desired Celebrated every year since 1997 Ship visit Sea and Air parade, Speed Fest, Blue Angels Mirimar Air Show,

EOD dive tank Navy Region Navy Community Flight Simulator Outreach Officer and Enlisted Navy Band SW (Music for staff near or in S.D. Recruiting) Major League Baseball team Padres Good Weather Fort Worth: Fort Worth Alliance Air Show: (Oct 11-12) NRD Dallas Justification Market #6 (2.38M HH) NRD #1 Pick 4th year in market

18th Annual Fort Worth Airshow, over 180,000+ attend the event Blues request recd Schools in session NR NAVCO O in Dallas Football Season (PRO/COLL/ HS) USS Texas namesake Assets desired Leap Frogs Flt Simulator EOD dive tank SEAL Simulator Flag speaker Navy Band USS Texas crew

Peachtree City: Great Georgia Air Show Falcon Field (Mid-Oct) NRD Atlanta Justification Market #9 (2.2M HH) NRD #2 Pick 4th year in market Blues request recd 25,000 attend the event Schools in session Atlanta Hawks/ Thrashers Namesake tie (USS Georgia and Carl Vinson) Assets desired Namesake visit Leap Frogs Flt Simulator (20) SEAL Simulator

EOD Dive Tank Flag speaker Navy Band San Francisco Fleet Week 09 14 Oct Event background Assets desired Celebrated every year since 1981 Carrier Strike Group or Expeditionary Strike Group 100 year anniversary of the Great White Fleet Blue Angels Navy Region Navy Community EOD dive tank Outreach Officer and Enlisted Flight Simulator staff near or in S.F. Navy Band SW (Music for

Major League Baseball team Recruiting) Giants Good Weather HENAAC, Houston, TX (9-12 Oct 2008) Event background 3,000 estimated participants Promotes science, technology, engineering and math careers within Hispanic communities High selection rate of award winners from Navy nominees Assets desired

Flight Simulator Leap Frogs NASCAR Navy Band Drill Team/Color Guard PAO coverage EOD Robot demonstration MAES, Las Vegas, NV (23-25 Oct 2008) Event background 1,500 estimated participants Promotes excellence in engineering, science, and mathematics Cultivates the value of cultural diversity Strong pre-college

initiative programs Assets desired Flight Simulator Leap Frogs NASCAR Navy Band Drill Team/Color Guard PAO coverage EOD Robot Demonstration Las Vegas: Nellis Air Show (Nov 1-9) NRD San Diego Justification Market #43 (671K HH) NRD #1 Pick 2nd time in market Celebrated every year over 30,000 attend

T-Bird homecoming Schools in session Namesake tie (USS NEVADA) Assets desired Leap Frogs EOD dive tank Flight Simulator Flag speaker Navy Band SW USS Nevada crew Orlando: World Space Expo Celebrating NASAs Anniversary (Nov 8-16) NRD Jacksonville Justification Market # 19 (1.4M HH) NRD #1 pick

1st time in market 100,00 attend Blues request recd Namesake Tie (USS Florida) Port visit possible Schools in session Disney Assets desired Port Canaveral pvst Flt Simulator Leap Frogs Seal Accelerator EOD Dive Tank Flag speaker Navy Band USS Florida crew

SHPE, Phoenix, AZ (12-15 Nov 2008) Event background 5,000 estimated participants Social-technical organization whose primary function is to enhance and achieve the potential of Hispanics in engineering, math and science Strong student and graduate student chapters Assets desired Flight Simulator Leap Frogs NASCAR

Navy Band Drill Team/Color Guard PAO coverage EOD Robot Demonstration National Black Nurses Association LOCATION, (DATE 2008) Event background 1,000 estimated attendees Includes nurses, student nurses, and health care practitioners Assets desired Navy Band Drill Team/Color Guard PAO coverage

Navy AA nurses

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