Understanding how media producers define ... - Faustina Starrett
Understanding how media producers define audiences for their product Contextual Studies - Assignment 2 Part 1 Audiences Types of Research Qualitative Research Quantitative Research Audience Classification What is Qualitative Research
Qualitative research is when you give your opinion on something. These cannot be oppressed in numbers, but words unlike quantitative. Your attitudes and concerns are all part of qualitative research. Unlike Quantitative, qualitative can be very descriptive. It would contain: An opinion Someones views A review on a film Qualitative data can be collected through questionnaires
Quantitative Research Quantitative research is all statistic and numerical. It focuses on things like the number of votes, views of a show, etc. These results can be shown or displayed on graphs, charts and tables unlike qualitative data. Types of quantitative research: Number of show views Money used to make a film or made back The amount of votes
Time spent on something Audience Classification Research is needed for all productions. Audience awareness needs to be known. The director, producer, scriptwriter and even actors all need to be aware of who they are trying to entertain or inform. They will all know roughly what rating they want for the production but it doesnt always turn out the way they want it. If you are making a new product you would need to know who youre consumers/audience are or might be. You also need to know if there is a big demand on
the product and if there are any competitors. (Is there a market for it) When defining an audience, factors that must be considered include: Age, Gender, Race and Sexuality Education Occupation Annual Income Disposable Income Current Lifestyle/ Aspirational or Desired Lifestyle Culture Media Interests Buying Habits Loyalty to Brands Our Product/topic The Walking Dead The Walking Dead is an American post
apocalyptic horror series. It is based on the ongoing comic books and is braodcasted by AMC. The show has brought them far. The story is based around a group of survivers who are trying to survive the aftermath. The show mainly focuses on the survival of humanity and the fight with the oncoming undead. Audience Classification for The Walking Dead
The production team know what they want to make and have done that. They target a niche audience that are most into the product, but they do go outside that niche audience to try and please others. There are two ways in which audience classification can be proved and checked. These are with Qualitative and Quantatiave Research Demographics - Audience
Here is an example of one of The Walking Dead demographics on Internet Movie Database. Audience Classification From the research provided. We think that the social group would range from Group C F This is definitely a show that students and young adults are into
The age range of viewers are 18 49 The show has broken the record for viewers in this category Qualitative Research for The Walking dead The main way for me to find qualitative data on this show was by looking for reviews and questionnaires that are for the show. I went to several sited to find reviews. I
used IMDB, Mashable, HollywodTV, ScreenRant and MetaCritic. They all had critic reviews and audience reviews which is exactly what I needed. They also have their own Facebook page and fan pages. On their page they post daily questionnaires about the latest episodes so theyiscan get
their Here a poll that theown feedback. official page did. They do these to interact with their fans more. This pole was about voting for episode 13 in season 3 and as you can see under,
people have said why they voted and/or why they didnt vote for that episode. Quantitative Research for The Walking Dead The quantitative data that I was looking for was mainly viewing figures for the show. The sites used for this research were Mashable, GetGlue, NielsonMedia,
TvByTheNumbers and BARB. Some of these sites gave me viewing figures and others gave me the ratio of men to women viewers. Statistics on BARB shows that The Walking Dead had 840 thousand viewers when it was shown during the week of Feb
18th-24th, which was the second most viewed show during the week Feb 18thFeb 24th on Stats for premier and finale of season 1 and 2 (Season 3 is currently running so we could not collect the data required here) Season 1 had 6
episodes 5.35 million premiere viewers 5.97 million Finale viewers Season 2 had 13 episodes 7.26 million premiere viewers 8.99 million premiere viewers
As you can see, there is a considerable difference between season 1 and 2. Synopsis Media Producers need to research and define their audience carefully. From the research, I have found that the audience it nearly equal male and female. It is a niche audience that is strongly growing. 75% of
the reviews giving where positive and show that critics and fans love the show. The producers have clearly put a lot of effort into fine tuning their show to be perfect for viewers. The show has made AMC very popular and has made them shoot past the other leading providers such as ABC and CBS.
Lessons Learned from the Toyota Way Presented by: Jeffrey K. Liker University of Michigan Western Massachusetts APICS Keynote * * 5/13/95 Conversation with Charles Luttrell, Assembly A/M Charles is A/M for Assembly Trim Area.
ODP expects all Providers to provide services that comply with all Pennsylvania regulations. ODP also expects that you will modify or arrange the environment in which you provide services so that the environment is safe for people who are deaf...
Chapter 37: Poultry Explain the nutritional role Describe types and forms Explain how to select and store Describe, demonstrate methods of preparing Define these terms: 1. giblets—the edible internal organs of poultry including the liver, gizzard (stomach), and heart. 2....
CURRICULUM AND TEACHER UPDATE AT THE VETERINARY FACULTY, UNIVERSITY OF SARAJEVO Aida Hodzic Veterinary Faculty, University of Sarajevo Overview of the response Approximately 1000 veterinarians in the country estimate of the State Veterinary Office of BiH for 2006 600 questionnaires...
spider-like. creatures. ... Tick Life Cycle. Baby ticks (larva) feed on small animals. Can you find the baby ticks (larva)? *Hint! they have 6 legs. ... Don't Let the Ticks Bite Teaching Tool Keywords: don't let the ticks bite ticks...
Counselling is a two way communication between a health care worker and a client (or a couple) for the purpose of confirming or facilitating a decision by the client, or helping the client address problems or concerns ... Role-play. Author:...
Ready to download the document? Go ahead and hit continue!