What is Promotion?

What is Promotion?

What is Promotion? Chapter 19 - What is Promotion? What is promotion? There are two forms of promotion Product Institutional

It is important to our economy Billions of dollars are spent on promotion and promotion activities provide millions of people with jobs. Chapter 19 - What is Promotion? Types of Promotion Advertising Publicity

Sales Promotion Personal Selling Chapter 19 - What is Promotion? Advertising It is paid for. One set format to carry a message, rather than a personal, one-on-one message. Identifies the sponsor of the message.

Chapter 19 - What is Promotion? Publicity Builds a business image. Publicity is free. Not much control over the message being sent to the public. Chapter 19 - What is Promotion? Sales Promotion

Usually involves short term activities. Offers some type of incentive to make a purchase. Can be successfully used in all channels of distribution. Chapter 19 - What is Promotion? Sales Promotion (cont) Types of Promotions

Trade Promotions Slotting Allowances Buying Allowances Trade Shows and Conventions Sales Incentives Chapter 19 - What is Promotion?

Consumer Sales Promotions Licensing Promotional Tie-Ins Visual Merchandising and Displays Premiums & Incentives Product Samples Personal Selling

The responsibility of sales personnel. Order - taking personnel Order - getting personnel The most flexible and individualized type of promotion available. Chapter 19 - What is Promotion? The Concept of the Promotional Mix

Important to achieve promotional goals. Decide on the promotional mix that will be most effective in persuading customer or other businesses to purchase and support the businesses products. Chapter 19 - What is Promotion?

Recently Viewed Presentations

  • Science, Religion and Philosophy

    Science, Religion and Philosophy

    Yo veda nihitam guhaayaam parame vyoman. So ashnute sarvaan kaamaan saha. Brahmanaa vipascita. Satyam. Satyam - Existence. Limitations of perception. All properties are emergent. What is the nature of the fundamental substance? ... Science, Religion and Philosophy
  • Medieval Europe

    Medieval Europe

    Medieval Europe Defining the Medieval Period The time period has also been called the "Middle Ages" and the "Dark Ages" Medieval Europe: Stages The Fall of the Roman Empire Beginning of the Middle Ages Invasions End of the Roman emperors...
  • Myths and Facts

    Myths and Facts

    Violence escalates at the time of separation as the abuser recognizes that he is beginning to lose power and control by the separation 66% of marital breakdown involve violence, 33% which are described as serious violence. Abusive ex-partners use the...
  • 10 Thing You Should Know About Physical Therapy

    10 Thing You Should Know About Physical Therapy

    12 Things You Should Know About Physical Therapy . Application Process. PT School. By Zach Hall PT, DPT. A little about me.. ... Most of the answers to what values schools are looking for can be found on PTCAS, the...
  • Mentors/Mentees - Sam Houston State University

    Mentors/Mentees - Sam Houston State University

    Mentors/Mentees Navigating the Mentor Relationship ... and a strong work ethic Be responsive to advice Be honest about progress Develop the ability to work independently Traits of the Ideal Mentor Has reasonable expectations Reads and comments on material in a...
  • Sexual versus Asexual Reproduction Type of Reproduction Sexual

    Sexual versus Asexual Reproduction Type of Reproduction Sexual

    Which has radial symmetry? ~Invertebrates~ 8 main phyla No backbones 95% of all animals are in this group Type of Invertebrate Major Characteristics Examples Type of Reproduction Porifera -Simplest animals can regenerate body parts -has no symmetry Sponges Asexual Cnidaria...
  • The Selection of Manufacturing Engineering Processes By Dr ...

    The Selection of Manufacturing Engineering Processes By Dr ...

    (the measured size of the finished part after machining) 4. Basic size (the theoretical size used as a starting point for the application of tolerances) ... Symbols for Tolerances and Deviation and Symbols for Fits: 3.A fit (A fit is...
  • Japan Project - Rice University

    Japan Project - Rice University

    Japan Project By Patrick G. The Rice School Location Japan is located in the continent of Asia, but it's an island located eastern most of Asia. Money The Japanese people use a type of money called yen. If you brought...